Feminine hygiene products refer to sanitary napkins/pads, tampons, panty liners, period panties, and menstrual cups. Eventually, the product types available in the market increased and several other products such as intimate washers and cleaners, hair removal products, vaginal creams, feminine wipes, hygiene breathable films, and adult diapers were launched.
Rising demand for products such as tampons and panty liners in developed countries is driving the feminine menstrual hygiene market. Menstrual care products account for around 30%-35% of the global feminine menstrual hygiene market. The rise in the disposable income of women around the globe has enabled them to invest in vaginal hygiene. Today, many working women refrain from using soap for maintaining vaginal hygiene. They invest in wipes, intimate wash, and hair removal to maintain the PH balance of the vaginal area and keep themselves safe from infections.
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Conventional napkins contain several synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic after long-term use. Health issues caused by sanitary napkins, and increasing environmental concerns are factors negatively affecting the global feminine hygiene products market. Demand among women for cloth sanitary pads, and pads made from organic materials & biodegradable products is increasing in order to reduce health hazards caused by irritants, dyes, and harmful chemicals found in sanitary napkins or tampons. This presents a lucrative opportunity for vendors to strengthen their market position through the development of premium and innovative products in this segment.
Based on product type, the menstrual products segment holds the highest share of the global feminine hygiene products market. Under this segment, sanitary pads & napkins have the highest demand followed by tampons. These are the most commonly used feminine hygiene products across the globe. Consumers in Asia Pacific still prefer sanitary pads, whereas Americans are gradually shifting to tampons and menstrual cups. Nevertheless, it is witnessed that women in developing countries have started buying menstrual cups, period panties, etc., mostly online.
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In terms of category, the conventional segment captured a significant share of the market due to the wide availability of synthetic and traditional products. Producing feminine hygiene products from synthetic material is very cheap as compared to organic feminine hygiene products. However, consumers are shifting their preference toward reusable and organic products, which is expected to increase the market share of organic products.
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