As goes the old saying, “Cleanliness is next to Godliness”, a lot of cleaning product manufacturers are focusing on personal health and expanding awareness about hygiene. Personal hygiene is a sort of way of protecting oneself from any kind of contamination or illness`. Washing hands, bathing consistently, cutting nails, cleaning teeth frequently, and others will all assist with keeping one’s personal hygiene with everything looking great.
Transparency Market Research delivers key insights on the Asia Pacific feminine hygiene products market. In terms of revenue, the Asia Pacific feminine hygiene products market is estimated to expand at a CAGR of 6.4% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the Asia Pacific feminine hygiene products market. Companies are expanding their range of feminine hygiene products by adding different technologies. Manufacturers are increasing their partnerships with different international and local distributors to have a better reach in every region and sell more feminine hygiene products.
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Asia Pacific Feminine Hygiene Products Market: Key Segments
In terms of product type, sanitary pads dominate the market in the Asia Pacific feminine hygiene products market. Women in the Asia Pacific still prefer sanitary pads. Various kinds of sanitary napkins/pads, – with wings, great absorbents, thin pads, cotton-filled pads, scented pads, etc., can be seen in various supermarkets and even convenience stores, thereby furthering its market share in the Asia Pacific feminine hygiene products market.
Based on age, the 26-40 years segment has the highest market share, as women in this group are well educated and mostly working-class who can easily invest in feminine hygiene products.
In terms of distribution channels, pharmacies in the offline channel are expected to have a dominant market share. The availability of several feminine hygiene product brands on online platforms makes it easier for consumers to compare and purchase products as per their needs. As consumers prefer to buy online, manufacturers of feminine hygiene products have started improving their online presence. Sales via the online purchase segment is expected to expand at the fastest CAGR among all distribution channels, resulting in the growth of the feminine hygiene products market.
Asia Pacific Feminine Hygiene Products Market: Prominent Regions
The Asia Pacific feminine hygiene products market is dominated by China due to an increase in awareness about sanitation. As of 2020, usage of feminine hygiene products has also increased in countries such as India, Australia, South Korea, New Zealand, Indonesia, Hong Kong, Philippines, Malaysia, Thailand, and Singapore due to increase in awareness about feminine hygiene products.
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Asia Pacific Feminine Hygiene Products Market: Key Players
Key players operating in the Asia Pacific feminine hygiene products market are Edgewell Personal Care Company, Procter & Gamble Co., Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Essity Aktiebolag (SCA Hygiene Group), Johnson & Johnson, Kao Corporation, First Quality Enterprises, Inc., and Hengan International Group Co. Ltd., among others.
Asia Pacific Feminine Hygiene Products Market, by Age Group
- 12 – 19 Years
- 20 – 25 Years
- 26 – 40 Years
- 41 – 50 Years
Asia Pacific Feminine Hygiene Products Market, by Distribution Channel
- OnlineE-commerce Portal
- Company Owned Portal
- OfflineHypermarkets/ Supermarkets
- Beauty Salons
- Others (Departmental Stores and Specialty Stores)
Asia Pacific Feminine Hygiene Products Market, by Region
- Asia PacificChina
- Rest of Asia Pacific
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