Optimizing a website is akin to locating your company downtown. When it comes to offline practices, every company tries to pick a high-traffic location: within a business center, in a mall, or on a busy street. Putting your company online follows a similar procedure. Optimization will place your website at the top of search results, resulting in increased visitors and revenue. There are some key elements to take into consideration when doing On-Page SEO Optimization.
● Robots.txt: All pages should include Robots.txt. Robots.txt actually tells engines how to index your site.
● Sitemap.xml: A site map provides a list of all your pages to the search engines & makes it much easier for them to list your pages.
● Domain Registration: Engines place a higher value on domains that have longer renewal periods. In our experience, five years or higher is ideal.
● Meta Keywords: Each page should contain a unique combination of keywords. In our experience, five keywords per page are the best. Be careful when choosing the best keywords for your site, make sure they have a high potential (high volume of searches and low competition).
● Meta Description: Search engines tend to use the description to gather information on the topic/theme of the page. A well-written description should be no more than 160 characters with the strongest keyword phrases woven into it. A good description results in a higher CTR from your site listing after a search.
● RSS Feed (if applicable): Not all sites have an RSS of their site updates. With your newsletter section, you could include this as a site feature.
● Title Tag: The title should describe the page & use the strongest keyword/keywords (don't overload the title with keyword phrases; concentrate on the strongest one or two keywords that best describe the web page's topic). Search engines will only show the first 70 characters of your title in the S.E.R.P. so use those 70 characters to make a high-impact relevant title for your page.
● Plain text on-page: Search engine spiders read the basic body text the best. Try avoiding using too much Flash & Java – search engines are much better at indexing the content of Flash and Java, but be sure to include the information search engines need to do so. Friendly URLs – some search engines (with a few exceptions, such as Google) will not index any pages that include in the URL characters such as question mark, ampersand, equals sign, etc. Friendly URLs allow you to include some keywords as well as present a more friendly page experience to users and search engines.
● Image Alt Tags: Images can have Alt tags that are indexed for relevance and provide an opportunity to reinforce your keywords as well as drive traffic from image searches.
● Image File Names: Images get indexed separately from your site & can generate traffic if the file name is descriptive of the image's content. The best is to use photos that are named upon keywords as this reinforces your image for image search.
Vicdigit, the leading Orange County Web Design agency, offers businesses seasoned, affordable, and competent digital solutions to enable profitable growth & enhance marketing ROI for a wide spectrum of industries, from start-ups to industry leaders. Contact Vicdigit today at 1-(888)273-6058 for a consultation.
