Technology is in a perpetual state of flux. We'll highlight the digital marketing best practises you should be focusing on right now to help you stay competitive in an ever-changing industry.
You'll find digital marketing suggestions in this post that you may include into your current digital marketing approach.
Let's go through the basics of digital marketing before we get into our digital marketing best practises. Would you like to jump straight to the digital marketing strategies?
What Exactly Is Digital Marketing and How Does It Operate?
Any internet marketing endeavour is referred to as digital marketing. Email, search engines, social media, and websites are all examples of marketing tactics.
Create a strong digital marketing strategy to get the most out of your digital marketing campaign.
Simply, your digital marketing plan consists of the exact stages and actions you can take to accomplish your objectives.
Digital marketing courses come in a variety of forms. The following are the most common:
- SEO stands for search engine optimization (SEO)
- Pay-per-click (PPC) marketing
- Marketing via email
- Marketing with content
- Marketing on social media
- Affiliate marketing is a sort of marketing in which you promote other people's products.
- Marketing on the go
- Marketing with influencers
- Marketing that spreads like wildfire
Most of these online marketing methods are almost certainly already in use by you. But are you putting them to good use?
What could you do differently, if anything? What are the most effective marketing methods? What are the best digital marketing practises?
Best Practices in Digital Marketing
Here are some marketing methods to pair with the various marketing strategies we discussed earlier. We've also included digital marketing case studies so you can see how these best practises are implemented.
- Conversational Marketing & Chatbots
Automated technology, usually integrating artificial intelligence, is used in conversational marketing. It covers everything from email marketing to customer feedback, and it uses chat and voice to connect online customers and brands.
Chatbots have a huge reach now that messaging apps are so popular. In fact, as of 2017, the top four messaging apps had eclipsed the top four social networks in terms of global monthly active users:
Chatbots are an excellent method to begin using conversational marketing. They can keep you up and running 24 hours a day, seven days a week, are cost-effective, and provide you with a direct route to your target audience.
Furthermore, chatbots can assist you in gathering additional information about your current and potential consumers. This makes it easier to construct targeted marketing campaigns with personalisation approaches that go beyond simply include your lead's name.
Chatbots are an excellent method to begin using conversational marketing. They can keep you up and running 24 hours a day, seven days a week, are cost-effective, and provide you with a direct route to your target audience.
Furthermore, chatbots can assist you in gathering additional information about your current and potential consumers. This makes it easier to construct targeted marketing campaigns with personalisation approaches that go beyond simply include your lead's name.
Step 1: Now it's time to make changes to your campaign.
Simply click on the element you wish to alter in the live preview to make changes. The editing tools will appear on the campaign builder's left side.
Before continuing on, make any necessary changes to the design of your campaign.
Step 2: Incorporate the ChatBot Feature into Your Campaign
Click + Add Blocks to add the ChatBot feature to your campaign.We're going to drag and drop the ChatBot element into our campaign's live preview.
Your ChatBot Integration will be ManyChat.
Step 3: Make a Widget for ManyChat.
Go to Growth Tools after logging into your ManyChat account.
You have the option of using an existing widget or creating a brand new growth tool.
Create an Embeddable Widget from scratch.
Configure the appearance and settings of your widget. We recommend setting the Width to Fit Container if you're using the Box widget.
Step 4: Install the ManyChat Widget.
You can now link your ManyChat widget to the internet. To do so, navigate to the Setup tab and select Install JavaScript Snippet from the drop-down menu.
Add the domains you want to be able to access. Then copy the number ID in the URL of the provided code snippet in Install ManyChat Snippet. This is the identifier for your Facebook Page.
In your OptinMonster campaign, paste the number into the Facebook Page ID area.
Copy the data widget ID from the Embed Your Widget section of the ManyChat widget settings.
In your OptinMonster campaign, paste the ID into the Widget ID area.
Finally, activate and check your ManyChat widget by clicking Activate & Check.
That concludes our discussion. You now have a simple method for incorporating this digital marketing best practise into your internet marketing approach.
- Search by Voice
The use of voice search on smartphones, voice assistants, and smart speakers will continue to expand.
It's not only about gathering information.
Sales of voice commerce reached $1.8 billion in 2018, with projections of $40 billion by 2022.
While research is now the most prevalent application for speech, 22% of shoppers say they use voice to make a purchase. The number of people who use voice to shop is likely to increase as the number of people who use voice to shop grows each year.
How to Go About It
Here are three strategies to make your content more voice search friendly.
- Concentrate on detailed responses
According to SEMrush, 70% of all replies from voice queries used a SERP (search engine results page) feature. Sixty percent of them returned a featured snippet result.
This means that content for featured snippets (also known as position zero) and other rich replies should be optimised.
So, what exactly is a rich response? One or more of the following characteristics are present in a rich response:
Graph of Knowledge
Along with typical search results, this is Google's knowledge base, which is used to present popular facts about people, places, and things.
Knowledge Panel/Knowledge Box
Knowledge boxes and knowledge panels, which appear to the right of search results in a small box (or inline with regular search results) and contain information from the Knowledge Graph, appear to the right of search results in a tiny box (or inline with regular search results).
Snippet of the Week
A featured snippet is a search result that appears at the top of a search engine results page and includes a summary of the page's response.
- Reorganize Your Information
Google favours brief replies to voice searches, according to Backlinko, with the typical voice search result being only 29 words long. The results from SEMrush were only slightly different, with Google Assistant returning an average of 41 words across all platforms.
So, what does this mean for the material you're creating?
For starters, FAQs (Frequently Asked Questions) should be included on both product pages and blogs.
Not only do FAQs tend to offer shorter responses that are good for voice search results, but the format also makes it easy for Google to identify and pull content into a rich answer.
- Speak in Conversational Tongues
Given that we're talking about voice search, it's only natural that conversational language would be significant.
This involves writing for the internet in natural language and focusing on long-tail keywords.
- Individualization
When material has nothing to do with them, more than 70% of consumers become frustrated. However, over half of customers will pay more if their experience is individualised.
As a result, your bottom line improves while your visitor feels valued. It's a win-win situation.
How to Go About It
According to Jupiter Research and Annuitas Group studies, companies who embrace personalisation find huge boosts in customer engagement, 20% more sales prospects, and 18x more revenue.
Expat.com, an OptinMonster customer, leverages customization to draw in logged-in visitors by incorporating their names in their campaigns:
Smart Tags make this really simple. But that isn't the end of it.
You can also utilise many Smart Tags at the same time:
Date/time, geographical data, form data, on-site behaviour, and even custom Smart Tags are among the Smart Tags offered (using query arguments, cookies, and JavaScript).
- Video Marketing
Any form of video you record and broadcast with the objective of advancing your business goals is referred to as video marketing. It's not only on YouTube, either.
Video promotion content can also be found on social media sites such as Facebook, Twitter, Instagram, Snapchat, and possibly even TikTok.
Marketing to your target audience with video is a fun and engaging way to do so. It also works. According to 2019 data, 8 out of 10 customers bought software or an app after watching a brand's video.
According to another survey, video commercials were the most common way for consumers to learn about a brand before purchasing from them.
To discover more, take a look at these video marketing facts.
How to Go About It
You'll need a video content marketing strategy first. This comprises processes such as goal-setting, determining your target audience, and determining what your competitors are up to.
You can determine what type of material you want to create once you've done some research and planning.
The majority of your content will most likely fall into one of the following categories:
- Videos promoting a product or service
- Videos for a brand
- How-to videos and explainers
The most crucial thing to keep in mind is that your films must be intriguing and engaging.
- Micro-Moments are a type of micro-moment.
Micro-times are intent-rich moments when a person turns to a technology to fulfil a desire to know, go, do, or buy something.
Think With Google helps us visualise these micro-moments:
Everyone wants their needs to be addressed, thus micro-moments are crucial. Consumers are drawn to brands that can respond swiftly to their demands.
How to Go About It
To begin, determine what are the “to buy” moments that attract people to your particular business.
You should definitely construct buyer personas if you haven't already. It will assist you in identifying micro-moments for your target audience.
Then, as Google suggests, do the following:
Be Present
Anticipate your audience's requirements and be ready to assist them when they occur.
Make Yourself Useful
Provide visitors with a digital experience (i.e. content) that is relevant to their needs at the time, and do so fast.
Hold yourself accountable.
Make sure that your visitors and customers have a consistent experience no matter how they contact you.
- Shoppable Posts & Social Commerce
Without mentioning social commerce, no list of digital marketing best practises would be complete.
You already know how crucial it is to have a good social media marketing plan for driving visitors to your website, developing brand recognition, community, and brand loyalty.
Did you realise, though, that social networking is also becoming a popular location to shop?
In fact, 72% of Instagram users have made a transaction through the platform. That's enormous.
Other platforms are also in use. According to a poll of more than 4,000 Pinterest users, 70% of them use the site to find new and interesting products.
So, while you're growing your email list on social media, don't forget to create shoppable content!
How to Go About It
Because each platform is different, consult the instructions for your platform of choice to learn how to create shoppable content.
Your shoppable content should provide all of the information that your readers will need to make an informed selection (and a purchase).
This entails having both appealing photographs of your product and product information. These product page tips might help you write fantastic product descriptions for your shoppable posts.
You have three options for connecting your product catalogue:
- Your online store's platform
- The Catalog Manager is a programme that allows you to manage your
- On your Facebook page, create a Shop section.
- Marketing Through Multiple Channels
Although the term “omnichannel marketing” seems sophisticated, it simply refers to promoting across numerous channels. This aids in the development of a unified voice and brand messaging.
When you use omnichannel marketing, you build many touchpoints with your target audience. According to research, this results in:
Higher engagement: Using three or more channels in an automation workflow resulted in an engagement rate of 18.96 percent, compared to 5.4 percent for a single-channel workflow.
Increased purchase frequency: Customers that interacted with three or more channels bought 250 percent more frequently.
Increased average order value: Customers who interacted with campaigns over three or more channels spent an average of 13% more.
Higher client retention rates: Customers who interacted with three or more channels were 90 percent more likely to purchase again.
How to Go About It
Knowing your target demographic is the first step in omnichannel marketing. We've already covered buyer personas, and we advise you to consider who your ideal customer is.
You'll want to segment your audience once you've determined who they are. Segmentation aids in the creation of tailored communications, allowing you to fit your content with certain groups' customer journeys.
Now it's time to decide which platforms you'll use to communicate with your audience. Keep in mind that you should leverage the platforms that your target audience uses.
You may then use your content to reach your target audience, adjusting it to fit each platform.
- Marketing for Privacy
With consumer privacy laws like GDPR and the California Consumer Privacy Act on the increase, marketers will need to be even more deliberate in their targeting if they want to engage people.
How to Go About It
You'll have to put in more effort to gain your target audience's trust. This involves focusing on topics like recognising your audience, keeping your material relevant and tailored, and connecting on the correct channels, which we've already discussed in this post.
It's also crucial to employ social evidence to demonstrate your reliability.
TrustPulse is a fantastic tool that makes using social evidence a breeze.
With TrustPulse, you can display real-time transactions, signups, and more on your website.
That concludes our discussion. These digital marketing best practises will greatly improve your digital marketing, but don't feel obligated to follow them all at once.
Are you looking for the most straightforward approach to get started? Become a member of OptinMonster right now! You can create a chatbot with OptinMonster, keep your marketing efforts focused and personalised, and do some really exciting things with video marketing (like launch an optin automatically at the finish of a video you've put on your site).
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