The expression “if you build it, they will come” does not apply to your coworking space and flexible office space website or other promotional channels. And, once demand returns in 2022, we advise coworking operators to be as proactive as possible. Distribution is critical to getting your message out, and social media created specifically for your coworking business is your best choice for sharing marketing information to potential leads in your area.
If you are persistent and optimise your content, social media traffic will account for 20-40% of your coworking website's traffic. The next question is, how do you convert that traffic into new members? What follows are excellent practises for improving each social media site to attract warm leads eager to learn more about you and your coworking space.
Instagram is used for Introducing the Appeal of Coworking
In 2022, the United States will have 159 million Instagram users. They are the most educated, sophisticated, and well-off social media users. Furthermore, Instagrammers are extremely engaged with the platform, with more than 80% using it to investigate and learn about new products and services.
While you cannot directly link to your site from each image, you can link to pages, blog posts, and other information on your site in your bio. Then, through stunning professional photography and videos, allow users to fall in love with your space. Include events or video walkthroughs in your narrative to offer potential leads a flavor of what a day in your coworking space will be like.
Because Instagram is such a visual medium, keep the following best practises in mind while posting:
Post on a regular basis – at least once a day, if possible. Instagram users are very engaged, and they expect new stuff from you. Post at several times throughout the day, from early morning to late at night, and then track engagement to identify the sweet spot for posting.
Working with a professional photographer will provide you with attractive, high-resolution photographs that you can utilise in a variety of ways. Choose a bright, sunny day for your photos to look their best.
Take a range of images, including interiors, details, social locations, workstations, and exteriors. If your coworking space has a nice view, make sure to shoot some shots from various angles.
When members sign up for your Best coworking space, ask them to sign a photo release so that their likeness can be used in advertising photos. Images that depict how people work in your adaptable workplace space are very fascinating and effective.
Top-of-Funnel Interest on Facebook
Facebook presently has 248 million monthly active users in North America. Facebook is a terrific way to post content, start conversations, and produce top-of-the-funnel leads for your coworking business with Facebook's sponsored advertising.
Facebook Live video posts are extremely engaging and provide an excellent opportunity to capture and share courses and events in your area in real time. Furthermore, Facebook's Stories feature allows you to produce and share current material, as well as provide your followers with a timely thought for the day each morning.
Here are some ideas for making Facebook work for your coworking social media strategy:
Facebook works best when your target audience is adequately defined. Determine your target market to make your Facebook campaigns more effective and engaging.
On this platform, engagement is everything, and active users are extremely involved with all of Facebook's services. Consider incorporating Facebook Messenger into your outreach to extend the discussion beyond the timeline.
Remember that Facebook tends to appeal to a slightly older population, so differentiate your marketing and messaging by emphasising personal information such as testimonials and reviews.
