One of the main drivers of Bath and Shower Products Market growth is the regular release of new bath and shower product lines. Concern over sweat, grime, and oil is growing, particularly among the younger generation. As a result, there is a growing need for shower gels. Shower gels are regarded as a good substitute for bar soap and are very popular among young people. Furthermore, shower gels are now widely accessible because they are equally present in supermarkets and hypermarkets alongside bar soaps. Radox, a line of shower products owned by Unilever Plc, reportedly made over US$ 70 million in sales in the U.K. in 2014. Imperial Leather came in second with US$ 50 million in sales during the same year.
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