With data becoming a critical component of marketing strategy as well as influencing its future, B2B brands must keep up with the latest trends that will help them to improve their strategy.
As per a 2022 survey from Gartner, only 14% of the organizations have been able to get a 360% view of their customers.
Organizations will struggle to find data talent
With digital platforms becoming the only touch point to reach out to users, B2B brands have to rapidly accelerate and improve their digital offerings. This has contributed to the growing demand and shortage of skilled data talent, especially engineers.
Also Read: Three Ad-Tech Trends Shaping the Digitally Engaged Era
The importance of campaign attribution tools will increase immensely
B2B marketers can determine how a given campaign has influenced prospects and desired results by measuring campaign attribution. B2B marketers incorporate it into their metrics to identify the success of a campaign. However, it is a little challenging to measure as B2B marketers need to attribute a value at every step of their customer journey, since it enables them to understand which one is the most effective for their organization.
For more such updates follow us on Google News TalkCMO News.
Full Article: https://talkcmo.com/featured/four-data-trends-transforming-martech-in-2022/
0
