In February 2019, Kaspersky Lab researchers discovered the Genesis marketplace, an e-store that trades in digital fingerprints. As with most online bazaars dealing in illegal items, Genesis is on the dark web. Its patrons are attackers seeking an effective and discreet way to steal without interference. And with each fingerprint profile selling for US$5 to $200, it’s an affordable choice considering the potential gains.Whereas websites and advertisers employ digital fingerprinting to target potential customers, financial institutions implement it as an anti-fraud measure. As cybercriminals continue to resort to identity theft and imposter scams to make a profit, organizations strive to make it more difficult to impersonate individuals in online transactions.
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