1. Marketing

Get Insights Into The Cloud-Based OTT Playout

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Earlier, we used to watch creative and entertainment content on TV via cable signals, over-the-air broadcasts, or in theaters. In recent years, there have been huge advancements in technology that made it possible to enjoy TV on a wide variety of devices such as phones, tablets, and laptops. These digital advancements are revolutionizing the way we consume media. 

Anybody can watch films, TV, and other entertainment content with just an internet connection and OTT apps. The scenario is such that viewers are increasingly choosing media access over ownership, with around 44% of internet users watching TV on mobile devices. Embracing live streaming and getting your content out there has become easier than ever! 

If you are interested in using professional solutions to stream your live or on-demand content to a wider audience, you need OTT Playout solutions. 

What is OTT Playout? 

These days you can access quality content from anywhere, anytime. All thanks to OTT platforms. This broadcasting totally bypasses traditional TV and content is sent directly to the internet. The content is playout via the Internet and can be viewed on computers and mobile devices. 

You can also view these creative content on digital media players like game consoles and smart TVs. These advanced technologies and broadcast solutions are slowly replacing traditional TVs. 

The professional OTT Playout solutions run the programs and allow ad insertion as well. It gives multiple desired outputs in the format of RTMP, HLS, and UDP to be used in various other platforms for the distribution of content.

Ever-increasing consumer demand for high-quality content needs to be served at speed and scale across multiple devices and platforms. To make it possible, broadcasters make use of advanced systems and solutions. 

Lamhas offers this advanced technology 

Lamhas is known for providing managed services to broadcasters, sports organizations, OTT platforms, content originators, government, cable networks, etc. Access these advanced technologies and deliver quality content on OTT platforms in the most efficient manner. 

View Source : https://lamhas.com/get-insights-into-the-cloud-based-ott-playout/

 

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