GetResponse Review 2022 – In today's review we will be discussing the features, pros and cons of GetResponse and whether it really measures up to be called the ultimate marketing solution.
What is GetResponse?
Getresponse describes its service as the world’s easiest email marketing software to use.
The company focuses on creating content to boost sales, and increase a business’s chances of reaching marketing campaign objectives.
GetResponse allows users to create landing pages, email newsletters, sales funnels, surveys, webinars, and autoresponders all in one place.
Packed with strong online marketing features, GetResponse is one of a kind in the sphere of email marketing solutions.
Its users testify that the software has exceeded their expectations of an email marketing service provider.
Based in Poland, this company caters to over 1 billion subscribers every month and is operational in about 182 countries across the globe.
This comprehensive marketing software platform helps you automate essential tasks.
Advanced analytics make it easy to track conversions, leads, ROI, and learn what your customers want.
In terms of features, GetResponse boasts of having an all-round email marketing service with everything from simple landing page templates, autoresponder services, design testing to advanced video email marketing and A/B testing.
Let’s take an in-depth look at what they offer and how they perform in comparison to other email marketing tools.
What can you do with GetResponse – A Complete GetResponse Review
- Getresponse allows you to create a mailing list and capture data onto it
- Send emails, newsletters, and offers to the subscribers on your mailing list
- Automate your emails to subscribers with the use of the autoresponder tool.
- View and analyze statistics related to your email campaigns – open rate, click- through, forwards, etc.
- Premium plans offer you access to their webinar feature, as well as an inbuilt CRM – extras you don’t commonly see in email marketing platforms.
Best GetResponse Features
Marketing Automation
One of GetResponse’s most appreciated features is its marketing automation tool.
This feature enables you to automatically send emails to customers, you get to build personalized emails, newsletters, email responses, surveys, and forms in advance to be sent to clients on a schedule or depending on their behavior.
For example, you could decide that if a customer does not open your email after a few days a follow-up should be sent to them or if they do an offer should be sent, etc.
This way you don’t approach a lead, a potential client, or a returning customer with the same message, GetResponse makes sure you deliver the right message to the right customer at the right time.
Landing Page Builder
The landing page builder is a smart tool with highly sophisticated templates for your campaign, they come with opt-in forms that are directly connected to your funnel sending potential clients straight to your email list.
It doesn’t get better than that. GetResponse has about 180 landing page templates with responsive designs that allow A/B testing.
To create advertising and social media campaigns all you have to do is drag and drop your creative content into the templates.
Reports and Analytics
With the reports tool, you can easily track your campaign objectives to see which ones are delivering and which ones are not.
Geo-tracking tells you if your campaign is converting better on desktop or mobile when people click through and open your emails. and Google Analytics can also be integrated.
The analytics tool also tracks how many people open your emails, subscribed, unsubscribe, complained, or clicked on links.
All the metrics are displayed on a flow chart with line and bar graphs detailing every activity.
Contact Management
GetResponse guarantees reliability when it comes to managing contact lists, the platform understands the importance of customer segmentation.
For instance, you can use advanced segmentation to separate your contacts into groups so as to increase conversion rates and increase engagement.
Moreover, GetResponse uses an RSS feature to automatically send messages to your audience every time you have something new or send surveys to members on your mailing list.
This is a gold mine for bloggers.
GetResponse Payment Plans
Though Getresponse offers a huge variety of options, some advanced features come only with specific plans.
Available plans include the Free 30 days trial plan, basic paid plans based on the size of your list plus three premium plans called Email, Pro, Max, and Enterprise plans.
These plans are either billed on a month-to-month basis or upfront for 1 or 2 years with a 20% discount.
Here’s the payment outline:
1,000 subscribers – $15/Month
2,500 subscribers – $ 25/Month
5000 subscribers – $ 45/Month
10,000 subscribers – $ 65/Month
With an 18 – 20% discount on 1 and 2 years subscriptions.
The Downside
- Unlike other email marketing platforms, GetResponse’s landing page templates are not free. This means to have access you must be on a paid plan, which is a limitation as you don’t get a chance to test the page first. But if landing pages are not essential to your campaign then this is not a problem.
- Another let down with this service is that GetResponse does not provide any refund upon cancellation, the no refund policy is a major issue especially when it comes to annual plans that don’t come cheap. If you change your mind after signing up or your company goes out of business for some reason, you’ll never get your money back. That’s why you should be sure you’re in it for the long haul when signing up for an annual or bi-annual GetResponse plan.
Summary
After all is said and done, GetResponse offers tons of value, a few years ago marketers couldn’t even dream of finding half of the features they provide.
GetResponse has unique features that make it stand out from the pack of email marketing tools in the market.
And despite the no refund policy, the price point is still highly competitive.
There’s also the option of a free 30 days trial to make sure GetResponse is the right fit for your business.
In addition, it might interest you to know GetResponse is an award-winning company with prestigious recognitions such as the 2013 Bronze Stevie Award in best customer service team of the year.
The company has also been featured on Forbes, CNN, Huffington Post, and many other reputable media outlets.
Whether you’re running a small or large company, we highly recommend you try GetResponse.
