The global complete nutrition products market size was valued at USD 3.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.0% from 2021 to 2028. Complete nutrition products are gaining popularity among consumers owing to the increasing focus on health, natural ingredients, clean labels, and organic food alternatives.
Benefits of Complete Nutrition
This supplement contains a wide range of micronutrients which support general health and wellbeing. Of note are calcium, vitamin D and vitamin K for bone health, magnesium for reducing tiredness and fatigue, iron and vitamin C for a strong immune system and B vitamins for normal brain function.
Each serving is also high in protein to support the maintenance of muscle mass. As a loss of muscle can impact functional capacity and decrease independence, it is widely accepted that mature adults need a higher amount than younger people.
A tube feeding formula is considered nutritionally complete if: it provides 100 percent of the recommend values of carbohydrates, protein, fat, vitamins, and minerals and can be used on its own as a sole source of nutrition. While it may be easy to have an all-in-one formula that you can just open and pour, and that we as medical professionals can recommend knowing the patient is receiving everything he or she technically requires to live, this doesn’t necessarily mean these formulas are best, especially for long-term use.
Most people placed onto feeding tubes are trying to gain weight, meaning they need more calories from proteins, fats, and carbohydrates than someone of a similar age. The RDIs were created for healthy people and the population as a whole, which is generally not underweight. If a child is put onto a 1500 daily calorie plan of a typical pediatric enteral formula, they will be getting up to 150% of certain vitamins and minerals, which may be too much for many children. This is the biggest issue with nutritionally complete
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Top Key Players:
Huel Inc.
Soylent
IdealShape
SlimFast
LadyBoss
RSP Nutrition
Numix
MuscleBlaze
The product of segmentation:
Powder
RTD Shakes
Bars
Applications Segmentation:
Supermarkets & Hypermarkets
Convenience Stores
Online
Others
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Segmentation by Region :
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
In Europe, the market is expected to witness a CAGR of 5.8% from 2021 to 2028. According to the World Health Organization (WHO), European countries such as the U.K., Hungary, and Lithuania recorded levels of obesity at 27.8%, 26.4%, and 26.3% respectively. These countries also witness the prevalence of obesity among the young population. This health-related trend is estimated to drive the demand for the market over the forecast period.
The market for complete nutrition products is characterized by the presence of a few well-established players and several small and medium players. Product launches are one of the key strategic initiatives in the industry. For instance, in May 2020, RSP Nutrition launched a ready-to-drink product line- ‘Immunity and Hydration Shot’ and ‘TrueFit’. The product is a wellness-enhancing shot that boosts both immunity and hydration formulated with electrolytes, botanicals, and minerals. TrueFit is a meal replacement alternative and protein shake. Both products are available on the company’s website.
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