The US Rotisserie Oven Market was valued at USD 59.4 million in 2019 and is projected to reach USD 108.3 million by 2027, expanding at a CAGR of 7.8% during the forecast period. In terms of volume, the US rotisserie oven market is anticipated to expand at a CAGR of 6.7% and above during the forecasted period. Rotisserie is also called as spit-roasting. In a rotisserie oven, roasting of meat is done by skewing it on a spit along the long solid rod, which is used for holding food, while it is being cooked over a fire or coal. This method of cooking is generally used for cooking large joints of meats or an entire animal, such as turkey or pigs. The popularity of rotisserie oven is rising, as it rotates the meats thus cooking it evenly and allows easy access for continuous self-blasting.
Market Dynamics
Increasing disposable income and rising economy are propelling the demand for rotisserie ovens in the US. Rising number of food joints across commercial establishments such as malls, supermarkets, and fast food joints is fueling the demand for rotisserie oven. However, increasing demand of vegetarian food in the US is expected to hamper the market future. The shift in consumer preference for open cooked food at restaurants is expected to create opportunities in this market during the forecast period.
Segmental Outlook
On the basis of types, the market has been bifurcated into gas rotisserie oven and coal rotisserie oven. The gas rotisserie oven segment dominates the market during the forecast period. The gas rotisserie oven is extensively used for commercial purposes, as these ovens have a larger capacity and higher speed than others ovens for roasting meat due to the usage of gas; however, the coal rotisserie oven segment is expected to expand at a CAGR of 6.9% due to its increasing demand in barbecue (BBQ) restaurants.
Competitive Landscape
- Key players in the US rotisserie oven market includes Alto-Shaam, Henny Penny, Hickory Industries, and The Vollrath Company. These companies are considered as key manufacturers of US Rotisserie Oven based on their revenue, research & development activities, regional presence, and supply chain management system.
- These players are adopting strategies such as acquisition and geographical expansion where potential opportunity for the US rotisserie oven extraction is added in the company’s capacity.
- For instance, in 2019, Alto-Shaam, announced that it is expected to release its newest rotisserie oven, which has features such as an automatic grease collection system, self-cleaning cycle, touchscreen, and programmable controls. These features are easy-to-use and help save time and labor for deli and foodservice operators.
- In 2018, The Vollrath Company announced the acquisition of Carlson Products a company based in Maize, Kansas, the US. The acquisition of Carlson Products expanded the manufacturing capabilities and capacity of The Vollrath Company.
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