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Golden Ratio in UX design – How it Makes Your Brand More Appealing

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The Golden Ratio, also known as the Golden Mean or the Divine Proportion, is an irrational number defined by the Greek mathematician Euclid as the ratio of two quantities such that their ratio to the larger quantity is the same as their ratio to the smaller one (1). The golden ratio appears throughout nature and can be applied in many other ways too, including designing a website and building user experience (UX). Let’s take a look at how the golden ratio affects UX design and why it’s so important for branding purposes.


What Is The Golden Ratio?


The golden ratio is a mathematical ratio. It is often found in nature, and when used in art, design or architecture, it can create a sense of harmony. The golden ratio has been used by artists and designers for centuries to create works that are pleasing to the eye. In the world of UX design, the golden ratio can be used to create user interfaces that are both beautiful and functional.


Applications In Web Design


The Golden Ratio can be applied to web design in a number of ways. For example, you can use it to determine the ideal width for your content column. You can also use it to create harmonious color schemes and to position elements on your page. Keep in mind, however, that the Golden Ratio is just one tool in your toolbox; don't be afraid to experiment and find what works best for your particular project.


Best Practices For Using The Golden Section In Web Design


The golden section, also known as the golden mean or golden ratio, is a mathematical proportion found throughout nature and used by artists and architects for centuries. In web design, the golden section can be used to create layouts that are visually appealing and easy to use.


Images To Illustrate The Use Of Golden Section


The golden section is a mathematical ratio that's often used in design, as it's believed to be aesthetically pleasing. When applied to branding, the golden section can help create a more visually appealing logo or website. For example, take a look at the following images. The first image shows a traditional square logo. The second image shows the same logo with the addition of the golden section. Which do you think is more visually appealing?


Extra Tips On When And Where To Use The Golden Section


1.Start by dividing your canvas into nine even sections using two horizontal and two vertical lines. 

2.Then, draw a line from the top left corner to the bottom right corner and another line from the top right corner to the bottom left corner. 

3.Where these lines intersect is the golden ratio point—this is where you should place your most important element.



The Golden Ratio is a powerful tool that can help brands create more appealing designs. When used correctly, it can help to create a sense of balance and harmony in your design. Plus, it can also help to make your brand more recognizable and memorable. If you're looking to improve your brand's appeal, hiring a UI/UX design company in India is a great place to start.



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