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Do you believe that colors can play with a person’s psychology?

If not, then big trouble is stored in for you!

We all get so engrossed in adding new features to the website, maintaining the overall functionalities, and offering the most immersive experience that we forget to focus on website colors.

Believe it or not, colors play an essential role in leaving an impression on your target customers.

If you do not add appropriate colors that can make your brand more pronounced, you will never be able to create the desired impact on your audience. As a result, your business might take the opposite turn instead of producing the expected result.

Keeping this in mind, we have discussed some of the rules you must apply while picking out a color scheme for the eCommerce website you are planning to launch for your business.

Though in the beginning, you might struggle with grasping the concepts, with practice and appropriate strategies, the concept will become apparent to you.

Let's see how you can choose the right colors for your eCommerce website and brand without wasting more time.

Understand the Color Wheel

First, you need to understand the color wheel, which is different from Newton's color wheel. Here, you will have three primary, secondary, and tertiary divisions.

Each category is interrelated with the other, which is you need to be aware of the wheel and how the colors interact with each other. But first, let's understand the three color groups:

1.   Primary colors

Red, blue, and yellow is considered the primary colors since they are not formed due to the combination of any other color. Therefore, they can exist independently and have the highest prominence in terms of intensity and visibility.

2.   Secondary colors

Combining two primary colors creates secondary colors. For example, adding blue to yellow gives you green as a secondary color. Similarly, when you mix red with yellow, orange color is formed.

3.   Tertiary colors

These are formed when primary and secondary colors are mixed. For example, red (a primary color), when combined with green (a secondary color), is combined form brown is formed. Similarly, you get the yellowish-green color when you mix yellow and green.

Get to Know About Different Color Combinations

You can choose the participating colors you want to include on the eCommerce website based on the color wheel. There are three different arrangements in which you can choose color combinations. These are:

1.   Analogous Colors

This scheme considers three consecutive colors on the 12-color wheel. So, for example, if you want to make the blue spectrum the dominating one, choose colors like violet, dark blue, and light blue. This scheme is best suited to include sophistication and modernity in the website.

2.   Complimentary Colors

From the name itself, you can understand that the complementary colors include two opposite shades along a straight line passing through the center of the wheel.

Red and green are some of the best complementary color pairs, as well as orange and blue, yellow and blue, and blue and red. This particular scheme is applicable for highlighting specific features like buttons, clickable options, etc.

3.   Triadic Colors

Colors in triadic patterns are separated by 120 degrees. Since you won't have any restrictions in this scheme, choose any color combination that you think will suit the purpose of your eCommerce website.

Use Color Psychology

Now coming to the central concept of choosing a color scheme for an eCommerce website. Different color combinations have different values in people's life.

For example, red symbolize strength, vigor, zeal, and energy, while blue is the color that symbolizes loyalty, peace, trust, and competence.

Based on the purpose of your business and the brand, you should choose the right colors that can make the meaning more profound and easily decipherable.

To make the best out of color psychology, you can follow these below-mentioned tips.

  1. Understand what kind of color genders usually prefer. For example, oink is a color that is widely loved by girls but hated by boys. Similarly, red and blue are the two shades accepted worldwide, without any gender specification.
  2. Decide the color schemes according to the emotions you want to cultivate. For example, if you wish the website to represent peace, vibrancy, and life, blue, green, and yellow will be the best color combinations.
  3. Ensure to consider the culture of your target audience because that will play a massive role in driving traffic to your eCommerce website. For instance, white color is regarded as a symbol of purity and love in western culture. But in Asian culture, it is a sign of the unfortunate.
  4. Associate colors with real-life scenarios. For instance, if your eCommerce website deals with natural items, plants, and so on, blue and green will be the best color codes because they represent nature.

Introduce a Visual Hierarchy

Hierarchy plays a crucial role in determining the color combinations you should choose for the website. While designing the eCommerce website, you need to focus on two elements – background and font.

The background and font colors need to be in clear contrast. While intense dark colors are still used as the form of background, they won't create much appeal for eCommerce websites. Therefore, please stick to the lighter shades and try to make them visible without creating any dramatic effect.

Once you are done with the background color, your next attention will be the font colors. Here, it would help if you made a hierarchy based on the priority and weightage of the text.

For example, H1 needs to be in a darker color, followed by H2 and H3. The paragraph text should be either in a lighter color or another shade to create contrast and highlight the difference.


Are you still stuck in the mayhem with color combinations for your eCommerce website? If yes, do not worry about anything because we at Etelligens Technologies are here to help you out.

Our experts are knowledgeable about color combinations and what to choose to make your eCommerce website more impactful and as per the customer demands.


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