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Growing Consumer Consumption Expenditure and Integration of New technologies to drive the Online Grocery Market in India: Ken Research

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  • The India online grocery market is anticipated to grow as a result of changing consumer lifestyles, rapid increase in urbanization, and the tech-savvy generation that are favoring online shopping.
  • India is the second-largest global venture capital investment hub for digital shopping companies, growing by a whopping 175% from USD 8 billion in 2020 to USD 22 billion in 2021.
  • The Governments initiative ‘Digital India’ campaign aims to create a trillion-dollar online economy by 2025.

Rising Consumer Consumption Expenditure: India’s growing consumer consumption expenditure is boosting the Online Grocery Market as the country is undergoing economic and demographic transformations which provides great potential for its grocery industry. Factors like rapid increase in population, rising GDP and disposable income and rise in consumption of food and personal care to drive the country’s e-Grocery market. Moreover, changes in the society like fast-growing middle class and tech-savvy consumers create opportunities for multiple players to enter the market.

Trends and Developments: The online shopping industry is always changing through new trends that will affect businesses in coming years with merchants creating and/or improving their ecommerce businesses. Recent trends like social commerce, investment and developments in, usage of voice searches for searching a product or good, AR and VR which are among the most well-publicized online shopping trends and drone delivery which are to commence soon in the country.

Future Technologies: Advanced technologies like Artificial Intelligence which has the potential to completely transform the supermarket and grocery sector to online shopping where it can help online retailers to deliver an optimized customer experience. The advent of shopping in the “Metaverse” is poised to be a gamechanger in the industry, bringing a new dimension of consumer experiences to an audience. Cloud computing enables a variety of new ‘logistics-as-a-service’ business models and allows for the co-ordination and orchestration of information (related to variety of transactions with different parties) into integrated view, making it enabler of a virtual ‘control tower’, providing 360-degree management dashboards.

The report titled India Online Grocery Market Outlook to 2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products provides a comprehensive analysis of the Online Grocery market in India. The market is expected to grow at a double digit positive CAGR owing to the increase in smart phone penetration rate and increased consumer spending on groceries due to changing consumer needs and preferences are driving the market in India. The India Online Grocery market in GMV is expected to grow over the years due to high consumer demand in the country.


Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food


Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household


By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel



By Sales Platform

Mobile Application

Desktop Website

Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTgxNjU1

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

Companies Covered:-

Big Basket



Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

For more information on the research reports, refer to below link:-

India Online Grocery Market

Related Reports:-

Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

Vietnam Online Grocery Market Outlook to 2026 – Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications




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