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The global Gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. The World Health Organization (WHO) estimates that more than two billion people worldwide suffer from micronutrient insufficiency. Iron, vitamin A, and iodine deficiencies are the most prevalent worldwide, particularly in youngsters and pregnant women. Micronutrient deficits are disproportionately prevalent in low- and middle-income counties. Micronutrient deficiencies can induce evident and serious health issues, but they can also produce less clinically noticeable decreases in energy, mental clarity, and overall capacity. This may result in poorer academic performance, decreased productivity at work, and a higher chance of contracting other illnesses and medical disorders. A lot of these inadequacies can be avoided by taking supplements. Thus, consumers are gradually adopting gummy supplements which provide the required number of vitamins, minerals, and other micronutrients in a convenient and tasteful form.

Gummy Supplements Market

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Drivers: Rising rate of vitamin-deficiency diseases and undernutrition

Micronutrient deficiencies impair immune systems, impede infant growth and development, and limit human potential, resulting in increased morbidity and mortality rates. Iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine deficiencies can all have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (aged 15-49 years), pregnant and lactating women, and young infants are especially vulnerable to the adverse effects of micronutrient deficiency due to high nutritional requirements. It has been demonstrated through various scientific studies that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can increase the intake of micronutrients in the general population or in populations with higher needs. This can reduce the overall burden of maternal and child morbidity, impaired neurocognitive development, and mortality, associated with micro-nutrient deficiencies.

Gummy supplements like vitamins are intended to be more palatable than usual vitamin supplements offered in the form of tablets and capsules so that consumers are more likely to consume them frequently. Additionally, vitamins that are soluble, chewable, sticky, or greasepaint tend to be simpler to digest. Vitamin C and B2 (riboflavin) are the two most frequently used vitamins incorporated in multivitamin gummies.

Opportunities: Growing Gummy Supplements Market Increase in aging population

The WHO estimates that one in six individuals on the planet will be 60 years of age or older by 2030. By this point, 1.4 billion people are anticipated to be over the age of 60, up from 1 billion in 2020. The organization further estimates that between 2020 and 2050, there will be 426 million more people who are 80 years of age or elderly than there are today.

Although the shift in a nation's population distribution toward older ages began in high-income countries (for instance, in Japan, 30% of the population is already over 60 years old), the biggest shift is currently being experienced in low- and middle-income nations. Two-thirds of the world's populace over 60 are expected to reside in low- and middle-income nations by 2050. gummies are soft on the palate and easy to swallow and digest while being loaded with vitamins, minerals, and fibers. Hence, it can be projected that the growing aging population would foster the growth of the gummy supplements market.

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Gummy Supplements Market Ecosystem

Prominent companies in this market include well-established, financially stable manufacturers of gummy supplemdnts. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks.

The key players in this market include GSK PLC. (UK), Church & Dwight CO., INC. (US), H&H Group (Hong Kong), Amway (US), Procaps Group(Luxembourg), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Catalent, Inc. (US), Nestle (Switzerland), Unilever (UK). in sugar substitutes market include International Flavors & Fragrances Inc. (US), ADM (US), Tate & Lyle (UK), Ingredion (US), and Cargill, Incorporated (US).


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