Why SEO Leads are the Best Leads for Restoration Contractors
The list of recession proof businesses is pretty short. And right at the top of that list is restoration contractors.
Not even the COVID-19 Coronavirus can stop this industry. In fact, some restoration contractors have actually increased business by adding COVID-19 Coronavirus decontamination to their list of services offered.
Both residential and commercial restoration companies are still in high demand. Even a pandemic can’t keep someone from the need to have their home or business restored if there’s something like fire damage, smoke damage, water damage, flood damage or mold damage.
Repairing and restoring a damaged home or business isn’t something that can typically be put off, which has a lot to do with damage restoration being a recession proof business. Even better, insurance companies typically pay for the part or all of the damage repairs.
But we have found that with the exception of the big nationwide restoration services like SERVEPRO and BELFOR, the vast majority of damage restoration contractors haven’t even come close to realizing the potential new customers they can reach through local SEO. Particularly by getting ranked in the Google Maps 3-Pack.
This is because they don’t see the potential business that they are missing every day, because they are not appearing in search results of prospective customers looking for damage restoration contractors. And since over 86% of all business starts with an Internet search, they are missing out on a tremendous amount of business.
Now since most damage restoration companies don’t show up in the Google 3-Pack, or on page one of Google or Bing search results, they have to find leads in other ways. And since SEO has the best return on investment of any form of digital marketing, the leads they are getting are costing them more money than they should.
Some contractors even resort to spending $1000 or more a month on residential and commercial damage repair leads. These leads are often shared with three or four of their competitors. And many of these leads are from consumers that are extremely price conscious.
In fact, directory and lead generation sites like Angie’s List, Thumbtack and Home Advisor often attract consumers with ads promising they can get the best rates by having a bunch of contractors compete for a lead.
Now there’s nothing wrong with competition. That is, as long as everyone is on a level playing field. But many times, this isn’t the case.
But what happens far too often with shared leads is a reputable, fully licensed and insured contractor ends up competing against some guy working out of the back of his truck. Who is underpricing jobs by hundreds or even thousands of dollars. Which is easy to do for a fly by night contractor that has low overhead because he’s not doing business the right way.
