Search engine spams or spamdexing is quite a common term for SEO professionals but not many people know about it. It is a widely used term in digital marketing and professionals often use it to manipulate indexes over search engines. If a search engine identifies a site using search engine spams, it might penalize the website and remove it from the indexes. The site URL will no longer appear in the search engine results. If you want to avoid your website from getting indexed, here is the most common spam from the top Maryland SEO firm that you can avoid. But first, let’s discuss what is search engine spam.
Search Engine Spams
Considered as a part of SEO, there are a number of search engine methods that enhance the quality and appearance of a website over search engines. Search engines use a number of algorithms to set relevancy of websites which further allows them to rank websites on certain search terms. These search engine spams manipulate these algorithms and falsely get on top of search results. Upon identifying, search engines are often strict to take actions and often remove the suspected pages or the whole website from their indexes.
Hidden Text or Links
One of the most common spam used by spammers is hidden text or links in the website content which is considered bad for digital marketing agency Maryland. Spammers insert hidden text and links in the web page content that further results in heavy linking.
-
A common trick often used by many spammers is writing text or putting links on a white background. When some content is pasted on a white page, where it is not visible to the reader but only to search engines, it is considered spam. Many spammers put hyperlinks or several keywords in between so that search spiders can crawl it and read it.
-
Another way spammers cover texts, links, or other content is through layers of CSS. people put several styling patterns on CSS or cascading styling sheets to hide content that is invisible to the naked eye but is visible to the search engine crawlers.
-
Sometimes spammers make links that are not clickable by the users but search engines still follow the links.
-
Another way spammers hide content through CSS is by positioning content off the view of the page, where it becomes untraceable for the user but not for the search engines
Doorway Page: Many people haven’t heard of it but top Maryland SEO firm has seen websites struggling with this false way of search engine optimization. Using the doorway page system, spammers cram the relevant keywords and phrases so that it appears at the top of SERPs. However, when users click on these, rather than relevant results, it redirects them to a different website.
Conclusion
There are several tricks that spammers use to misguide search engines, further creating confusion for the users as well. While it is done intentionally, it is not a good practice to follow. Rather, you should contact Auxilium Technology for the best practices of search engine optimization Maryland and rank on top of local as well as global search results.
