Billboards will not be an attractive advertising method. Blank billboards and cancelled digital ads across the country and many parts of the globe is a strong pointer to how the coronavirus pandemic sweeping the world today has impacted sign advertising. The devastating effects of the pandemic on human lives could almost be likened to how terribly it has also dealt with businesses around the world. Some out-of-home advertising firms have withdrawn their earnings projections for the year as a result of market uncertainties at the moment. A good number of businesses that will survive the pandemic will most likely have to struggle to find their footing again. Reports also say that digital ad giants, Facebook and Google have also had their shares of the downturn. Even Coca-Cola has soft-pedaled its marketing drives.
Most digital ads creation companies have put a temporary stop on ads creation. A reasonable overview of the current crisis wrought by the COVID-19 spread shows that making new ad videos may just end up as a waste of time and money for the ad shoot companies as well as it is for the owners of the business. In the coming weeks, ad buyers in the USA will tilt towards new advertising ideas the more. All methods of advertising that serve as workable alternatives to OOH advertising will shine as saviors. And they’ll shine the more if they provide equally satisfying results for the clients.
The global advertising spending could grow by 4.4% by the end of 2019 to a little over $563 billion. Companies are still pumping a lot of money into an advertisement to grow their brand awareness. Interestingly, the market is evolving away from traditional advertising to new techniques like hotel advertising. The ultimate desire is for advertisers to achieve high rates of conversion for their clients.
Hotel advertising using key cards
Increased wealth and globalization are fueling a culture of travel across the world. Interestingly, close to 2.3 billion people check in hotels worldwide every year. In particular, these individuals take trips away from their homes for business and leisure travel. Notably, the US hotel industry grew at a CAGR of 6.0% between 2009 and 2017. Continued global economic growth will see demand for hospitality services expand, further increasing the hotel industry.
Interestingly, over 50% of the people who check-in in hotels use key cards. This large population offers excellent potential for hotel advertising services. Typically, the primary objective of an advertiser is to reach as many people as possible. Also, the advertisers hope to generate a high rate of conversion, which later translates to revenue for brands.
Advertisers have an exciting opportunity to leverage hotel key cards to push brands closer to the target audience. Unlike other advertising avenues like billboards and TV, hotel key cards place the message in the hands of the target audience. Specifically, the uniqueness of using hotel key cards is the unconventionality of the technique. Suddenly, consumers find themselves with an ad in their hands when checking in their rooms. Once they absorb the full impact of the ad, it becomes impossible to forget the message on the key card.
Stay-at-Home Ads with Pizza Box Advertising
Fortunately, Adzze’s new age marketing strategies offer innovative ways to navigate the storm and help brands to take their message into the homes of the consumers. Unique advertisement ideas have surfaced across the landscape; these strategies include placing ads pizza boxes and door handles that can reach the consumers at their homes. As simple as they sound, they generate guaranteed impressions delivering the ads at consumer’s homes.
