The evolution of digital marketing has brought us to the era of first-party data. First-party data includes website clicks, guest profiles, and booking patterns. As the use of third-party data declines, this represents an opportunity to focus on first-party data. Using first-party data, you can tailor your marketing strategy to individual visitors.
Social media
Hoteliers who use social media will find that they need to diversify their posts in order to keep their audiences interested and engaged. One easy way to do this is by showcasing a hotel employee once a week or interacting with your guests. Create posts that feature your hotel's rooms, destination, restaurants, and other aspects of your hotel. Posting photos of the hotel and tagging guests is another way to engage your followers.
Hoteliers can use social media to create more brand awareness and increase direct bookings. Social media is a powerful and inexpensive resource that gives them the chance to engage with guests and boost their visibility. In recent years, social media has become a staple in the hospitality industry. New trends are constantly surfacing on the platforms, sparking the desire to experience something new.
Email marketing
One of the most effective ways to drive traffic to your hotel website is email marketing. This type of marketing can help you connect with potential customers, and is a highly effective way to maintain a good reputation. It can also lead to more direct bookings and increased customer loyalty. Additionally, email marketing campaigns can also reduce marketing costs by redirecting spend away from platforms like Facebook and Google. With proper segmentation and relevant messaging, you can create a highly targeted email campaign that will drive more revenue and increase the chances of customer loyalty.
Hotel marketers need to consider the various platforms of digital media in 2022. This will allow them to be more creative in their marketing campaigns and reach a wider audience. In some markets, digital media is the only means of reaching customers, and for this reason, it is essential to understand how to leverage this medium to your advantage. Whether it's through videos, beautiful images, or written content, digital media offers many ways to reach your audience. When thinking about what types of content to use, it's important to consider what makes your hotel unique.
Video advertising
In addition to traditional marketing methods like social media and blogging, video advertising will play a vital role in hotel marketing in 2022. Video is a powerful tool for attracting customers and increasing conversions. According to a Forrester study, websites with video content are 53 times more likely to be found on the first page of Google search results than those without. They also engage visitors, which typically leads to longer website visits.
As augmented reality and virtual reality technology improve, so do the types of content that can be used in hotel advertising. Hotels can leverage video to engage customers, boost SEO and generate new revenue. Videos can also be used to inspire future guests. For example, a high-quality short virtual tour of a hotel can inform potential guests of its unique amenities. Videos also help expedite the hotel booking process.
User-generated content
User-generated content (UGC) is a powerful tool to help build relationships with guests. This content, which is created by guests themselves, can include photos, videos, and reviews. The content created by guests increases the trust of the audience and helps a brand build a brand story. It can be used in social profiles, advertising, and on websites to highlight a guest's experience with the hotel.
UGC also helps keep social media content production costs down. While it costs the hotel marketing team time to produce and distribute professional content, it doesn't cost much to share guest-generated content. In addition, traditional advertising methods are not as effective as they used to be, as consumers are looking for a more authentic experience. In addition, UGC helps brands capture content in real time, ensuring real-time engagement.
Customer service
Customer service is an important part of the hotel business. Hotel guests often need help selecting a room, making an online reservation, or cancelling a booking. They may also have questions or issues during their stay, which can be resolved in real-time. Happy and satisfied guests are more likely to return for another stay, and can even spread the word about your hotel.
As hotel customers shift online, it is more important than ever to improve customer service. You can take steps now to improve customer service by investing in technology. For example, you can invest in an interactive voice response (IVR) system. This technology enables customers to request information themselves and route them to agents who speak their language. Another technology that can improve customer service is chatbots. These are virtual assistants that can answer questions such as price and availability. They can also be set up to handle multiple chats at once.
0