An effective digital marketing strategy relies heavily on email and social media marketing; both need to be included in the budget. And that's what almost every social media marketing agency in Delhi does. They use different digital marketing techniques simultaneously to build an online presence and achieve their client's business targets.
That being said, social and email marketing can do wonders together when it comes to creating brand engagement and visibility on the one hand and generating leads on the other. Learn how social and other content messaging work together in harmony and what best practices several social media agencies in Delhi implement to grow a business in 2023.
Let's dive in.
A Social Media Marketing Agency in Delhi Uses Email Marketing In The Following Ways
Understand how social and email work together
Let's discuss how your social media marketing strategy fuels your emailing efforts and vice versa. You can combine social media and email marketing in numerous ways, such as:
- Reusing and optimizing the content between the two
- Creating a synchronized calendar
- Addition of social CTAs to your emails
- Using data from email and social marketing to feed campaigns
- Building an email list from your social posts directly
- Using various social media groups for email notifications
- Uplifting social proofs of the email campaigns
- Alignment of direct communication between the two
- Using social media marketing techniques to reach out to unsubscribers
Every social media marketing agency in Delhi combines both processes in the ways mentioned above, and without a doubt, data will be the basis of your efforts. In order to implement your strategy effectively, you should implement the first tip.
Data collection to drive both strategies forward
An optimized, goal-driven marketing campaign is supported by data quality. Platform-specific data can fuel individual campaigns, and of course, you can combine all different data sources to empower the various aspects of digital marketing.
You can collect valuable data in many ways via social media platforms and email marketing campaigns. Using social platforms or email management tools, you can monitor your metrics and KPIs using built-in reports and analytics.
You should make sure your reporting includes all the important metrics that social media agencies in Delhi use today beyond just click-through rates.
Build your email list using social networks
Effective social media management brings fruitful results to the table, one of which includes growing your email list. And in fact, this benefit is among the most organic ways to grow your email subscription list, as it inspires and incentivizes your followers by:
- Creating more engaging videos with CTAs
- Including written CTAs in ads and posts
- Collecting emails for special offers, deals, and discounts
- Writing quality copy that matches the requirement of every post
- Collecting email addresses for live events and occasions
Social media efforts such as engaging with followers in the comment section will boost your email list. Messaging them directly on DMs is also a popular way to incentivize them to become email subscribers, which will help generate qualified leads quickly.
Integration of social and email processes into a multi-channel approach
Finally, consider email and social media as integral parts of your multi-channel marketing strategy and how they complement one another. Ensure that your email and social media reports are integrated with all other marketing efforts you're currently investing in. Ensure that your social and email communications are aligned with other marketing materials and brand consistency is maintained across all channels.
Using email communication, you can also promote your influencers' posts on social media, which will lead back to your social media accounts. Creating a traffic loop will help drive engagement and send traffic back to your website.
Communicate via social and email channels
Speaking of direct communication, both email marketing and social media marketing opens up direct lines of communication with customers. Even a highly skilled web design agency in Delhi knows the usage of both channels to generate, nurture and extract leads through the marketing funnel.
Tagging people in the comment sections of your posts is one of the first stages of company-customer engagement. Tag your target audience and answer their questions. You can then take your conversation into the DMs, create a lead and nurture it until it's ready to carry forward to a more concrete email correspondence.
Take Your Call Then!
There is no doubt that you can run all your digital marketing campaigns separately, just like what a social media marketing company does, and any time when you want, but that won't be the most cost-effective way to fully invest in digital marketing as a whole. You must need to combine all the different digital marketing types to maximize your results and let your campaign fuel each other.
The best practices we discussed today can help you take both email and social media to the next level.
