The data age is here. Every major service—from Netflix suggestions and Amazon promotions to Facebook ads and Google maps—gather user data to give a personalized experience. So far, smaller businesses have only watched as tech giants monopolize the data market with their million-dollar data centers.
However, times are changing. With new big data companies offering affordable data warehousing and data mining services, small businesses can also use state-of-the-art data technologies to improve customer experience and compete with data giants on an equal platform.
Here are some ways businesses of all sizes can use data to improve customer experience.
Better Branding
Market leaders are generally much better at connecting to the general market than smaller players. This is because they can set aside a much larger budget for market research than smaller businesses. As a result, small businesses stay small, and the leaders stay at the top.
Big data analysis can give you insight into your target market without allocating resources to actual market researchers. This can allow you to brand your business in ways that speak to a larger market sector.
Targeted and Multi-Regional Web Pages
Even in the same market sector, every consumer is different from the other. Every Amazon shopper gets excited by different products, and every Spotify user has different genre preferences. However, these personalized services are not reserved for subscription-based platforms.
You can't currently personalize your website without asking the user to log in. However, you can make different versions of your landing page targeted at different types of visitors. For example, you can use data analysis to figure out why commercial users visit your website and make a commercial landing page based on that.
You can also create different web pages for users coming from different countries, states, and cities based on what your data says about your visitors from their regions. International companies such as Unilever have been doing this for quite a while now. With inexpensive big data consulting services, your business can benefit from targeted web pages.
Better Targeted Advertising
By definition, small and medium-sized enterprises (SMEs) target a very specific sector of the population. As an SME, you fall into one of these three categories:
- You offer products and services that very few people (or companies) need, so you have a very small target market.
- You target a very niche portion of the market.
- You only target the local market.
Data analysis can help your brand grow in all three cases. Big data analysis uses huge amounts of data from all over the internet to analyze the market. Analytics consulting companies can help you approach and advertise to your target market, no matter how small it is.
Targeting a niche market has never been easy. You can't show your ads to the general public; that'd be a waste. It's not easy to find places where the audience happens to be your target market, either. However, targeted advertising has changed the game forever.
Using data analysis, you can find people who need your products even if you sell something as niche as a “coconut-scented leave-in conditioner for dandruff prone blue curly hair.” If people are Googling what you sell, you can market to them using targeted advertising.
Suppose your business falls into the third category and you are currently only in the local market. In that case, you have all the more reason to digitize your business and increase your target market.
Intelligent Chat Bots
Chatbots aren't sci-fi anymore. Facebook Messenger allows you to build automated bots that respond instantly to customer messages. The Messenger bot also works on your Instagram and WhatsApp. Instant replies to queries can significantly enhance the customer experience.
You build the automated bot yourself. You have to program it to answer all the common questions people ask businesses like you on the internet. How do you know the most common queries? You guessed it, big data analysis. Data from different sources on the internet can allow you to create bots that can virtually work as chat agents, only much faster and at a fraction of the cost.
Ready to enhance your customer experience with data analysis? We recommend deltAlyz.
deltAlyz is a big data analytics consulting company that offers the latest data science and machine learning technologies to small and medium-sized businesses. They also offer cyber security services and enterprise application development.
Want to connect to a larger consumer base and increase your market share? Contact them now!
