As an electrical contractor and business owner, you want your business to be as successful and profitable as possible. This means using different strategies to connect with potential customers, spread the word about your company, and grow your small business coach melbourne.
But how do you really do that?
Let's look at a few things you can do to get more people to know about your electrical contracting business, get more customers, and grow it:
Develop your marketing plan
If you want your marketing to work, you need a plan. It doesn't matter if you're just starting out and trying to get a new business off the ground or if you're an established electrical contractor looking for ways to grow your business.
Your marketing plan is like a road map. It shows where you are now, where you want to go, and most importantly, how to get there.
Every business will have a different marketing plan, but every plan should have:
Your business goals (for example, landing 100 new clients before the end of the year)
Your marketing budget
Any marketing tools or materials you'll need to put your strategy into action (for example, a social media management tool, marketing brochures, or business cards)
How you plan to grow your business and reach new customers with your different marketing plans
If you don't plan, you're planning to fail, so if you want to grow your electrical contracting business, make sure you spend time planning your marketing strategy.
Focus on your digital presence
One of the most important rules of marketing is to go where your customers are. And your new customers will be online in 2020.
When building your electrical contracting business, you must have a strong online presence. When building your online presence, there are a few things you should pay attention to:
Website: Your website is often the first time a potential customer sees your business and brand, and you only get one chance to make a good first impression. Make sure your website looks professional, is well-designed, and explains what electrical services you offer in a clear way.
SEO: You want your website to look professional and help your business grow. Search engine optimization (SEO) makes it easier for people to find and hire you by making your website more visible in search engines like Google and Bing. Depending on your website and budget, you can either find an SEO plug-in or hire an SEO expert to help you rank higher in the search engine results pages (SERPs).
Social media: No matter what kind of customers you want, they're probably on social media. Building a presence on relevant social media platforms (like Facebook or LinkedIn) can be a great way to connect with potential customers, have relevant conversations, build trust, and ultimately bring in new business.
Online advertising: Online advertising, like ads on Facebook or Google, lets you find your ideal customers and send them very specific messages at key points in the sales cycle. If you have the money, it's a marketing strategy you should definitely consider investing in.
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