As an electrical contractor and business owner, you want your electrical business to be as successful and profitable as possible. This necessitates employing various techniques to interact with new clients, spread the word about your firm, and stimulate business expansion.
But how, exactly, do you do that?
Let's examine a few actionable strategies that you may do to boost your exposure, build your customer base, and expand your electrical contracting business:
Create a marketing plan
If you want your marketing to be effective, you need a plan regardless of whether you're in start-up mode and attempting to launch a new firm or whether you're a well-established Trades in business aiming to expand.
Your marketing plan is like to a road map; it defines where you are currently, where you want to go, and most crucially, how to get there.
Marketing strategy will differ from company to company, however every plan should include the following:
Your marketing goals (for example, landing 100 new clients before the end of the year) (for example, landing 100 new clients before the end of the year)
Your marketing budget
The marketing tools and materials required to implement the marketing plan (for example, a social media management tool, marketing brochures, or business cards)
The many marketing methods you want to focus on in order to grow your business and reach new clients
As the adage goes, failing to plan is preparing to fail; therefore, if you want to expand your electrical contracting business with success, you must take the time to design your marketing strategy.
Focus on your digital presence
Targeting your customers where they currently are is one of the fundamental rules of marketing. And in 2020, your new customers will be found online.
Having a solid digital presence is an essential when growing your electrical contracting firm. When constructing your digital presence, you should prioritize the following areas:
Website: Your website is generally a potential customer’s first encounter of your business and your brand—and you only get to create a first impression once. Make sure your website is professional, well-designed, and properly defines your electrical services.
SEO: You want your website to look professional, but you also want it to stimulate business expansion. Search engine optimization (SEO) increases your website's visibility in search engines such as Google and Bing, making it easier for prospective clients to locate and hire you. Depending on your website and budget, you can either choose an SEO plug-in to improve your site or engage an SEO professional to assist you achieve a higher ranking in the search engine results pages (SERPs).
Social media: No matter what customers you’re going after, chances are, they’re on social media. Creating a profile on relevant social media platforms (such as Facebook or LinkedIn) can be an excellent way to connect with potential consumers, engage in relevant conversations, establish credibility, and ultimately generate new revenue.
Online advertising: Online advertising (such as Facebook or Google advertisements) allows you to target your ideal clients and provide highly targeted messaging at important points in the sales cycle; therefore, if you have the budget, you should consider investing in this marketing technique.
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