1. Internet Marketing

How Can We Inspire Senior Customers To Write Reviews?

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Consistent Reviews Come From A Consistent Process

 

Companies that consistently receive positive feedback usually establish a procedure for asking happy clients for reviews. And those who don't typically have an unfavorable online reputation.

 

To have a better online reputation and better local rankings, you must put a strategy in place whereby you communicate with happy customers and encourage them to submit reviews of your business. Not “seek a positive review,” but rather “interact” with customers, is what I said.

 

Be aware that it is against the terms of service for many websites where reviews are posted to ask for favorable reviews or to pay people for them, and that the consequences for doing so can be severe.

 

While you cannot outright ask for a favorable review, you may always encourage customers to do so. However, you cannot control the tone of the review. Offering incentives in exchange for evaluations may seem appealing, but in the long run, the negative effects outweigh the positive ones.

 

Age-Based Demographic Outreach Advice

 

It can be difficult to reach an older audience. It can be quite frustrating to ask an older demographic to perform a specific action, such as writing a review.

 

Reviews do not adequately represent older consumers, even though there is no scarcity of senior citizens with sound perspectives. So, if your consumer base is older, collecting reviews could be more difficult.

 

Here are a few things I've learned to do in order to get evaluations from an older audience.

 

Your friend is Bing.

 

The default search engine on the majority of Microsoft products is Bing. Older consumers often don't alter this default. Bing often converts better than Google, but it just doesn't have the volume, according to our research.

 

Giving directions

 

We would normally create a page with instructions on how to submit an online review on an orphan page (a website without navigation that is not indexed). We ask our salespeople and other customer service staff to personally email customers with a link to the instructions page.

 

Take A Car Dealership Mentality

 

I'm willing to bet that the salesperson who asked you to fill out a survey the last time you bought a car stressed that anything less than a perfect score was failure. You might not need to be so aggressive depending on your line of work, but outreach that is continuous is essential.

 

Whenever possible, automate

 

It might be difficult to stay on top of letters asking for evaluations when you have a large number of consumers. You can automate numerous review management-related processes with the aid of automation solutions like GatherUp or Active Campaign.

 

S:searchenginejournal.com

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