There are several reasons why you would want to grow your email list. The most obvious reason is that the more people subscribe to your list, the more potential customers or clients you have. As a personal and professional form of correspondence, customers love to engage with brands that remember them when they email them regarding new products, information, or sale announcements. Big brands love email marketing for it provides them high returns on sales on a low investment.
Email lists are also valuable because they give you a way to stay in touch with your audience and build a relationship. Brands also engage with their customers on social media platforms like Facebook, Twitter, and Instagram. Visitors that have just heard about your brand might check your social media presence to learn more about your brand.
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