Emerging communications platform as a service (CPaaS) solutions are finding use cases in different sectors, including marketing. Deploying CPaaS can improve an organization's marketing efficiency by enhancing efficiency of how brands interact with customers. If correctly implemented, the benefits of CPaaS can be a gamechanger for any marketing team. Your business will be guaranteed benefits like automated marketing campaigns, customer engagement and feedback collection. Here is how CpaaS can revolutionize your marketing.
Customer Engagement
Technological advancement has ushered in various means for interactions. Therefore modern consumers want to engage with brands using their preferred messaging channels. Additionally, there is a need for real-time communication, and enterprises need to adapt to the omnichannel approach. The evolution of CPaaS supports this capability. Different CpaaS solutions support two-way conversations involving a mix of messaging channels like Facebook and WhatsApp that can scale marketing. Most CpaaS solutions also offer conversational AI and campaign-building tools an organization can leverage in their marketing plans.
Feedback Collection
In most cases, marketing communication is always outbound, but developed organizations need feedback on their products and services. Collecting reliable feedback is essential in improving the business and consumer relationship. One way of collecting feedback is through surveys requesting sharing of experience and insights. CPaaS features enable marketers to design primary product surveys by creating flows for sending questions, capturing responses, or transferring to a live agent. Furthermore, the support of AI means that the feedback can be automated by delivering follow-up messages.
Scaling Marketing Campaigns
Leveraging CpaaS in managing campaigns eliminates some of the barriers by allowing the creation of holistic, multi-channel campaigns. The channels enable marketing teams to work with customers across the campaign journey while interacting. Another benefit of deploying CPaaS in marketing campaigns is facilitating tracking and analyzing campaign communications from a central platform. The analysis aspect enables enterprises to review the effectiveness of the marketing campaigns while providing insights that can be used to determine areas to optimize for future campaigns.
Online Marketing
The onset of the pandemic has accelerated the shift towards online shopping, and enterprises need the right infrastructure to meet customer demand. Setting up an online commerce platform is tasking since it requires different approaches to processing orders, handling customer inquiries, marketing, and promoting goods. Most of these activities are supported by CPaaS technology. Additionally, various CPaaS solutions help promote goods and services through text messages or email while customizing the content based on the customer's needs. CPaaS can also facilitate smooth updating of customers' order status through push notification and enabling the right scheduling of deliveries, canceling orders, or connecting with agents easily.
Automated Marketing
Besides enhancing effective communication, CPaaS allows for the automation of marketing campaigns while guaranteeing credible outcomes. The campaigns can support emails, Push notifications, SMS, and voice, among other channels. Some of the automation tasks supported by CPaaS include user interface customization that creates log reports, customer entries, and SMS insights. The technology also helps businesses to predict and extract customer data, simultaneously eliminating ambiguities. When combined with other technologies like AI, machine learning, and the Internet of Things, CPaaS eliminates some of the headaches that come with traditional marketing.
Endnote
CPaaS is a significant business enabler that can elevate marketing for enterprises. The technology drives advancements in how customers interact with brands to improve services and products. However, the focus should be on selecting the right CPaaS solution provider.
