Evolving a customer base is the most significant mission performed by an eCommerce industry because there is no business without consumers. However, despite your maximum efforts, the mainstream visitors to your eCommerce store are still visitors.
Considering the standard e-commerce bounce rate of 47.58% shouldn't be unique.
The Problem
There are many factors why visitors leave your online store. For example, idle page loading, too much advertising, bad content quality, horrid web design, improper product table, evading customization, etc.
Many of these problems will lead to a “poor user experience,” which leads to an intricate bounce rate.
Your objective should be to attract visitors to your e-commerce store, that is, to give them a reason to stay.
What is a Discount Wheel?
The Discount Wheel is a subscription plan for visitors where they can interact with each other. All they need to do is fill out the form with a few fields, spin the wheel, and win exciting prizes.
They can win markdown, vouchers, and free subscriptions, and you can obtain your visitors' contact information for future marketing.
Giving them only discount codes works like subscribers place orders through coupon codes, and you will never see them again.
This is why you must use the ideology of gamification in your eCommerce, digital marketing, or online selling activities. Gamification is the application based on common gaming elements to non-gaming activities.
Although old-style marketing designs provide a 3% conversion rate, the consumer engagement rate for discount wheel campaigns is between 10% and 25%.
The clandestine behind the victory of discount wheel pop-ups is that they provide fun and increase visitor engagement rate. Consequently, spin the wheel plugin are perfect for making your pop-up campaigns more notable than your contestants.
How It Works
Increase Customer Retention
People are undoubtedly fond of playing games and competitions. Executing gamification in your activities can significantly optimize marketing efforts and attract customer contributions.
The digital discount wheel pop-ups like OptinSpin attract the audience because it creates a sense of eagerness and expectancy.
In addition, suppose you provide rewards on the flyer, like e-coupons for different products or services, social awards, and vouchers. In this case, your audience will be inspired and come back to your shop and buy your products and services. They need to redeem those vouchers only at your store and avail of discounts.
Thrilled Experience
Establishing WINNING satisfaction is the best technique for a fruitful e-commerce store. There is no doubt that discount wheel plugins (myCred SpinWheel) have played a role in e-commerce and other business, blogs, and websites.
Mostly, it sustains the brand through the WordPress gamification plugin and helps the company win visitors' hearts. The behavioral science of gamification appears to be a consistent way to keep customers satisfied and dependable for a long time.
Attract New Customers Through Competitions, Gifts, And Rewards.
To entice new buyers to join your business, provide them with first-order rewards. Assuming they sign up or enter your list, they can enjoy a 10% to 30% discount on their first order. You can likewise provide rewards for referrals to new customers and add additional referral rewards.
One more way to fascinate new consumers is to hold competitions or giveaways that require participants to provide their details like names and email addresses to participate in the contest.
Increase Brand Awareness
Satisfied customers tend to publicize their attainments on social media. This sharing across different social media channels boosts your brand awareness among potential buyers and avoids the need to develop expensive and time-consuming methods to access customers.
If done rightly, the discount wheel may increase the level of interaction in the buyer community and make consumer behavior relevant to your organization. With the continuous development of customer care, you ultimately achieve customer engagement, and it is this kind of engagement that plays an essential role in achieving your expected goals.
The Power Of Social Media
With social games, it is essentially vital to integrate social media sharing to increase company influence. Generally, players usually choose to share their achievements on social media, primarily through built-in leaderboards. This behavior essentially increases your brand's reach through each player's friends, thereby virally identifying your brand's scope or influence extends to new consumers.
Completeness Meter
You may have seen it on LinkedIn, Dropbox, or Google. Although it has not become more superficial than this, it is still very effective. If you want to do simpler, have a look at LinkedIn's profile building example:
The progress bar finally sets a target. The key ideology behind this is to allow users to complete the various steps of the process. For LinkedIn, the profile completeness is a target when the user fills in as much personal information as possible. Similarly, make it as attractive as possible. Once users add display photos, schooling, and position, the meter will become more comprehensive.
Similarly, you can use this tool with different variants and offer a discount wheel spin opportunity once the user completes the contact form through steps.
Wrapping Up!
The most significant factor driving companies to adopt the discount wheel may be how it helps solve some of the deep-rooted problems in daily office life. People are devastatingly distracted by mobile and social apps, and at the same time, work is also full of tedium. One is more attractive than the other, and gamification is being used to change it through the spinning wheel.
Users will love this pleasant experience, which will affect the conversion rate. If you want to double your conversion rate within a week, you must apply a different variant of the discount wheel through plugins, engage more customers, drive sales, and increase brand awareness.
