Instagram is one of the largest social networks, with 1.386 billion monthly active users. And this number is only increasing!
Which offers excellent prospects for marketers and brands. However, it takes work to build your presence on Instagram and gain followers over time. It's time-consuming, but you could achieve great results with the right strategy.
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Why is it important to have followers on your Instagram account?
In today's world, visual marketing occupies a prominent place. Businesses are realizing the importance of their social media presence and are actively trying to find ways to leave a good impression on followers.
But what attracts everyone to Instagram? First, it is one of the most interactive social communication platforms. Unlike its counterparts, Instagram uses the power of images and videos to communicate and engage its subscribers. This works because, since its birth, Instagram has steadily increased its users and business profiles click here.
A potential clientele
Instagram followers serve as potential customers. So, more followers means more customers. And having more customers increases your chances of making sales. Followers are the market a small business seeks to boost its sales!
These days, many businesses are working hard to ensure the success of their Instagram account because they are well aware of the return on investment (ROI) that this can represent for them.
Build relationships with subscribers.
Followers can also help you grow your relationships on Instagram. The more followers you have, the more reliable and trustworthy your business will appear. After all, no one wants to interact with a profile with few followers.
If you're lucky enough to have celebrities in your community, tapping into them will work wonders for your branding because they will direct more traffic to your profile. This means more popularity, a better reputation, and more sales.
Improve your notoriety and offer you new opportunities
The greater the number of followers, the greater the notoriety. And the greater the fame, the more monetizable your activity on Instagram becomes.
So, a large number of followers entitles you to particular advantages!
Followers help promote you.
Remember when Rihanna introduced her Fenty Beauty product line? Due to the buzz on social media, her first collection sold out just a few hours after its release—all thanks to the excited followers who shared the hashtags, stories, and product photos.
In other words, if followers like your profile, success is immediate!
Helping you plan your path to success
Instagram provides plenty of ways for followers to show off their tastes. For businesses, this is a real boon! Because this allows you to position yourself. This way, you will know which products are more popular. And it helps you make better predictions for your future choices. And maximize your income!
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Post content on Instagram to gain followers
More than creating an Instagram profile for your brand is required, leaving it at that. Your presence on the platform should serve a purpose and provide business value to gain more subscribers.
Maintain a constant flow of high-quality visual content
On Instagram, visuals are essential. A poorly photographed image or poorly designed graphic won't fly. You need high-quality photos and videos that will stand out and instantly attract a good audience.
Use colors and filters wisely to make your images look great. But they also give a coherent look to your Instagram profile. Ideally, it would help if you stuck to color combinations and visual styles that match your brand's personality.
Stay up to date with Instagram developments and updates
Instagram is constantly evolving. This means brands must stay on top of the latest trends and features. This will allow you to take advantage of these changes and updates before your competitors.
The platform has added popular content options like Stories and IGTV to introduce features like Reels and Instagram Shopping, which brands can use to engage their audience and increase conversions on their online store. It also enhanced existing features to introduce trends like augmented reality filters in Instagram Stories. Brands can even create custom filters to drive audience engagement and gain better visibility. This will ultimately allow them to gain more subscribers.
Use hashtags to boost the discovery of new content
Hashtags are your best friends on Instagram. They help your content appear in search results for those hashtags and on the Explore pages of people who have viewed or interacted with similar content. Hashtags on Instagram are a great way to boost content discovery and overall brand visibility.
Take advantage of niche and industry-related hashtags that can help you target the right audience. You risk drowning in the crowd if you choose the most used hashtags globally or regionally. On the other hand, if you target hashtags relevant to your product or service, your content will have a greater chance of gaining potential subscribers. And remember to share branded hashtags to encourage user-generated content.
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Run competitions with influencers to gain subscribers
Using competitions and challenges is one of Instagram's best practices for generating engagement. Yourself on your accounts or even on the history of your partner influencers. These are very engaging because they involve a direct incentive for audience participation. If you add a reward to your contests and games, your audience will be even more likely to get involved. Since he will have the possibility of receiving gifts from the brands he follows or that are related to his interests.
You can create fun quizzes and question-and-answer games to encourage your audience to comment. You can also hold sweepstakes that involve people liking, commenting, sharing, or tagging their friends in the comments.
Partnering with influencers to reach new audiences
With the ability to get hundreds of thousands of people with their posts, influencers can boost your Instagram promotion efforts. Influencer marketing is another way to raise awareness for your brand and gain followers. The trust audiences place in influencer recommendations can significantly boost your customer portfolio.
When partnering with influencers, you must work with people whose audience base aligns with yours. In other words, only partner with influencers who can reach your target audience. These are usually people who have gained some influence in your industry or a nearby niche—for example, vegan food influencers for brands that produce eco-friendly and organic products.
To go further, you can use Findly's automated tool. Find Automated's features allow you to activate one of the most effective communication levers on the market in just a few clicks. Request your demo!
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Advertise on Instagram to gain followers
Given the platform's high activity, organic reach for brands on Instagram can be more complex than expected. While Instagram is doing better than other major platforms, an analysis by Ignite Social Media revealed that out of 150,000 followers, only around 14,100 will see an organic post in their feed.
Paid advertising can help your content gain reach beyond regular users who see it in their organic content. It will help you gain new potential subscribers.
Indeed, use paid advertising to target users who may be interested in your product and content. Advertising on Instagram allows you to get your brand in front of the right people using several detailed targeting options. This means you will be able to gain customers outside your usual field.
