A successful mobile app is one that fully satisfies the end user’s needs and does so quickly and effectively. An app might do just one thing, but it does it exceptionally well.
Mobile app success is a journey, not a one-step process. In most cases, businesses strive over time to refine their mobile app to better meet the needs of their users and accomplish success. Here are 15 key ingredients that will help determine the success of your mobile app.
#1 Solve a problem
Every successful product solves a problem and satisfies a consumer’s need. When it comes to mobile strategy, it is best to think big. Ask yourself what problem your app will solve for users and how it can help simplify their lives. It is important to ensure that your app is either original or improves on the concept of a competitor’s app.
Your app needs to have a sense of purpose and meet the needs of your consumers. Don’t waste money building blind imitations that fail to achieve success. Instead, aim to have a clear vision of what you intend to achieve with your app. If the app does not have a specific use or purpose, it will end up being irrelevant to users. Conduct research to identify your customer’s potential pain points or barriers to purchase. This will help provide insights into the types of problems your mobile app could be designed to resolve.
#2 Focus on a core feature
The best apps generally only do one thing, but they do it very well. Simple, focused apps work well because users don’t want unnecessary features cluttering their experience. Apps developed with a specific focus can maximize resources to flawlessly deliver the one thing your users need most.
Focus on what’s driving you to create an app in the first place. How is this idea unique from other apps? It starts with identifying and understanding what value your app has to offer, creating a core action, and making it compelling enough to complete and repeat.
The most successful apps are the ones that perform their purpose better or are different from the competition. If users require more features, these can be added to the app as updates in later versions. This strategy allows you to roll out a great app faster and demonstrates that you are dedicated to continually improving your app.
#3 Deliver real value
It is important to look at your app as a way of creating unique value. Users are time-poor, all they want is speed and convenience. As a result, your app must deliver real customer value at every step to drive and encourage loyalty. This value can come in utility, entertainment, convenience, or a range of other areas. An app that can be easily used in a variety of situations with seamless features is generally most appealing. It is important to validate your app idea with research to ensure that it is successfully delivering the value you intend.
#4 Keep it simple
The user experience plays a pivotal role when it comes to the success of your app. Apps are innately task-oriented and are used to declutter processes. Therefore, in the case of mobile apps, less is more. Users crave efficiency, it is important to make your core action second nature and easy to duplicate. An app that isn’t easy to use will often result in users abandoning it.
Providing users with a path to follow and an action to repeat will help the app succeed. Develop a convenient user interface with simple navigation based on design guidelines. Whatever the functionality, the simpler it’s delivered, the better and more successful your app will be. Consider questions like:
- Are you making life simpler for your user?
- Is the flow of the app intuitive?
- Can users figure out how to use your app easily without any guidance?
- Will these features be used? Are they relevant?
- Are these features making your app easier to use or more complex?
Ultimately, the app must be user-friendly, easy to navigate as well as visually appealing. If users must spend a lot of time learning how to use your app before they draw value from it they will often be lost. If your app embraces simplicity, users will have no reason to go looking for a similar competitor app.
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