Airbnb is an online market for lodging, vacation rentals, and homestays. It was founded in 2008. By 2013, residing in an Airbnb became part of a millennial lexicon! In 2021, Airbnb has become the household name, as well as amongst the most downloaded apps in the world. Whereas a lot of people have discussed the effects of Airbnb on the hospitality and hotel industry, not many have discussed how this application has helped the hotels in driving digital innovations.
How Airbnb has Reshaped the Hospitality and Hotel Industry?
In the past decade, Airbnb had helped in driving tourism around the world. Before the COVID-19 pandemic, additional flight routes have popped up because of the increase in demand. Friends and families have started following longer trips. As well as more Gen Z and millennial solo travelers, having options like Airbnb, hostels, hotels, and couch surfing, traveled across Latin America, Europe, Asia, as well as elsewhere for meeting young travelers around the world.
However, the success of Airbnb didn’t come overnight. This startup had acquired many other startups for boosting its personalization labors. NabeWise was Airbnb’s first acquisition in 2012 and it aggregated data about any particular locations for creating city guides and that’s how Airbnb had started providing hyper-personalized, and local recommendations to the tourists. Their second acquisition in 2012 was Localmind had made that easier for travelers to identify questions hey’re making depending on the location.
What is Special About Airbnb?
More than 60% of the Airbnb listings consist of whole homes, whereas 34% of them are private rooms. Although, shifts in the local regulations led to extra private rooms because more jurisdictions have done it harder for the homes to stay on a marketplace the whole year.
Most of Airbnb’s lists include smaller rental units within urban areas in the Europe, US, as well as other countries.
Here’s the effect of Airbnb on the hospitality and hotel industry’s digital transformation. Here’s what the hotels can discover from Airbnb’s success.
Better OTA Hotel Booking Experiences
At times, Airbnb wins the travelers not having their offerings however, rather offering an OTA (Online Travel Agent) booking app experiences. Guests could search for the destinations, explore neighboring trips (depending on the current location), as well as pursue categories like “Farms & Nature”, “Pets Allowed,”, as well as “Unique Stays”. Airbnb assists in facilitating adventures like multi-day trips having meals or other experiences.
Airbnb’s user experience has done it the go-to place for a lot of travelers to begin planning their trip, even before a more general Google search.
Airbnb-like Mobile Apps Experiences
The mobile app of Airbnb has empowered travelers for planning trips from the comfort of phones. And for shattered travelers weighed by backpacks and suitcases, communicating with a host or having data about the check-in through their mobile devices has never become more important. Due to Covid-19, touch-less check-ins, as well as less direct physical contact having hosts, have become important selling points because of ongoing safety and health concerns.
Direct Access of the Hosts
Airbnb rentals are well-managed by the host, normally a real estate manager or owner, Using the application, travelers have access to their hosts including names as well as pictures. It gives to stay in the Airbnb an individual touch.
While guests at the hotels need to call at the front desk that can be overcome with the guest requests, this could feel more transactional and impersonal. Hotels could remedy it by providing websites and applications, which empower the guests to efficiently and effectively communicate with the staff regarding smaller jobs like room services requests. For adding a personal touch, a few hotels have created their direct messaging platforms in which staff members have their name as well as a profile picture.
Social Media Coverage
A lot of Airbnbs are specially designed for an Instagram generation as well as more significantly, to get photographed as well as shared on Instagram. A widespread Instagram page, finest Airbnbs, gets images from spectacular Airbnb as well as hotel rentals. Having more than 584K followers, an Instagram page shows what travelers need: for sharing their stunning travel experience on social media.
The hotels also have been discovering innovative ways of boosting digital interaction. A few hotels have provided bonuses or rewards points for guests, which share the social media posts about experiences on Facebook, Twitter, or Instagram.
Photos to Give a Personal Touch
Airbnb listings include a huge number of photographs to showcase every property’s finest features–particularly cool amenities and fun quirks. As the listings are generally written by a host, they have the personal touch, which reminds guests staying in somebody’s home.
Hotel rooms have the risk to look too similar and too rigid to distinguish. Still, big hotels provide an extensive range of rooms, all having unique amenities and features. The hotels can take advantage by showcasing features on the listing so that the hotel guests could get thrilled about the hotel stay.
The Influence of Airbnb on the Offerings of Hospitality and Hotel Industry
While thinking about the influence of Airbnb on the hospitality and hotel industry, it’s very important to think about an extensive range of available offerings on a platform.
Airbnb’s are normally owned as well as operated by individuals, families, as well as smaller businesses, the offerings differ widely from one listing to another. Airbnb recovers possible drawbacks of individualization using its review features. Guests may confirm about future travelers, which the list matches with the experience, leaving review and feedback.
Hotels deliver more reliable experiences that could be comforting for a few travelers. Altogether, hotels require to highlight how the rooms are dissimilar by offering exclusive online experiences, which differentiates every room’s personality.
How to Get Airbnb Data if You are from Hotel and Hospitality Industry?
If you are from the hotel and hospitality industry and want to get Airbnb data then the best way to do it is to scrape hotel data using Airbnb data scraping. At X-Byte Enterprise Crawling, we provide professional web scraping services which help you scrape Airbnb data if you want to scrape data from the Airbnb website.
In case, you have enjoyed learning of the influence of Airbnb on the hospitality and hotel industry and digital transformation, please comment here. You can also contact X-Byte Enterprise Crawling for all your Airbnb data scraping service requirements.