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If we want our site to get organic visitors, we need to consider how well Wix and WordPress perform in search engine optimization. With this information, we may select the most appropriate method to boost our website's visibility in search engines and attract the desired audience. Which of the two instruments, though, is better? 

We compared Wix and WordPress in 2024 to find the superior Search Engine Optimization solution. Through this comparison, we will see how each tool handles various SEO tasks and, ultimately, which is superior. Using this as a guide, you may pick the best tool builder for your website.

What is SEO?

What is search engine optimization? Yes, we'll simplify things for you. 

Search Engine Optimization improves a website's or content's readability for search engines to increase its visibility to the intended audience. 

We can't just use “owning a basketball” in a 5,000-word article to demonstrate. We must draw comparisons or avoid utilizing them directly to convey a point that is still relevant to the phrase or topic. 

Since there will be a lot of information on this page, optimizing it for search engines is a good method to ensure they comprehend our important points. Searchers looking for the key points or the target phrase would find our page because of its relevance. 

We will focus on two primary SEO strategies in this Wix vs. WordPress Plugin Development comparison. Two types of search engine optimization are on-page and technical. 

On-Page SEO: What Is It? 

The term “on-page SEO” describes any measures used to enhance the optimization of a page's content. Since you can't reuse the same format for different material, these parameters give each post or page its distinct identity. 

They account for about 80% of your website's potential rating on Google and other search engines, making them the most crucial. Content, headers, title tags, meta descriptions, internal links, URL optimization, image optimization (alt texts), structured data, and HTML code are all important on-page Search engine optimization settings. 

Technical SEO: What Is It? 

What we call “technical SEO” is all the stuff that doesn't directly affect your website's performance. They don't target just one post or page but your entire website. If your technical SEO is in order, your on-page Search Engine Optimization efforts for fresh posts will have more of an impact and will yield faster rankings. Technical search engine optimization (SEO) details include: 

  • Whether or not your site is mobile-friendly 
  • Sitemap.xml and robots.txt files that describe how your sites should be indexed and crawled 
  • Your website's uptime 
  • Your website's security 
  • Structured data 
  • Duplicate content 
  • Hreflang 

A Technical SEO Comparison of Wix and WordPress 

You may get help with the technical parts of search engine optimization from both website builders. Regarding technical Search Engine Optimization, is Wix preferable to WordPress? I say we investigate. 


Every website needs mobile optimization. The reason is that most people are conducting searches on mobile devices, which have smaller screens. Therefore, optimizing websites for mobile devices is essential if they were originally built for desktop screens. If not, they will be skewed and frustrating for people using them to conduct searches. On top of that, the Core Web Vitals test will not pass mobile-optimized pages. 

According to our research, both website builders are responsive and dependable when addressing mobile customers. Nevertheless, WordPress Website triumphs over Wix in the Wix vs. WordPress SEO comparison when it comes to mobile optimization. 

As a result, WordPress offers more flexibility in mobile optimization and better search engine optimization outcomes than Wix. 

Indexability and Crawlability 

“Crawlability” describes how well search engines can navigate your website. The sitemap.xml file is responsible for determining this attribute. Search engine bots can readily scan this file, which is a directory to all of your website's URLs. Incorporating all of your relevant links into them automatically makes it easy for bots to crawl all of your sites. 

Your site will receive a sitemap.xml file from either website builder based on the sort of post you make, but WordPress gives you more control over the file via plugins. Nonetheless, with any builder, you can connect your site to Google Search Console to submit your sitemap.xml file, confirm your ownership, and view insights on how your site appears in search results. 

Simultaneously, indexability denotes the degree to which search engines can crawl and display your web pages in search engine results pages (SERPs). A few regulations alter the fact that a site is inherently indexable. A robots.txt file is where we document these rules. This specifies which files, links, or directories should be crawled and indexed by search engines. The interplay of several SEO parameters also plays a role in determining indexability. 

Based on our testing, Wix SEO is superior to WordPress in terms of indexability. You can easily add rules (no index or canonical tags) per article, and it comes with a completely customizable robots.txt file. 

Security of Your Website

Website builders like WordPress and Wix are safe, but WordPress offers additional security options. Compared to Wix Website, the commercial-grade security offered by top 2024 hosting providers like Hostinger and SiteGround is a clear winner for WordPress websites. 

You can rest assured that your Wix website is more secure right out of the box. 

Loading Speed 

It is one of the most crucial technical Search Engine Optimization indicators your website must have implemented well. Sites with quick load times rank higher in search engine results pages (SERPs) than slower ones. Therefore, with proper optimization in other areas, the quicker websites will appear at the top or first page of search results. Consequently, one strategy to outperform the competition is loading speed. 

While both Wix and WordPress sites perform admirably in speed, we found that WordPress was noticeably quicker. WordPress outperforms Wix in SEO and speed.   


WordPress outperforms Wix in SEO. It comes out on top against Wix, 9–13. You may access extra SEO elements in the popular CMS through multiple effective plugins, allowing you to pump up your site's optimization. But, unlike Wix, most WordPress SEO tools require extra plugins, which can drive up the cost of website optimization. Therefore, while comparing Wix VS WordPress for SEO, Wix comes out on top due to its simplicity and low cost. Regarding search engine optimization (SEO), a WordPress site, with its extensive features, will ultimately outperform a Wix site. Wix sites consistently outperform WordPress sites when using just the in-built SEO settings. 

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