After building RNF Technologies, a web development & design company that boasts of 250+ employees, 300+ long term clients including top brands and SME businesses, you’d think that co-founders Raghib Khan and Faisal Abidi would take a long break. But they ended up doing quite the opposite. In May 2013, they brainstormed and decided to make their foray into the lucrative, highly challenging, and hyper-competitive gaming arena with their brand new offering — Phonato Studios.
Now, with over 10 million game apps downloads, the brand has carved an enviable reputation in the social casino game development arena and is in competition with giants such as Zynga, Ruby Seven Studios, Big Fish Games, and GSN Games. What started as a single developer team has now turned into a 40+ member strong subsidiary of RNF Technologies.
Through Phonato Studios, Raghib and Faisal aim to give users the classic Las Vegas casino experience at their fingertips with premium apps such as Roulette – Casino Style!, 7Heart Casino, Double Jackpot Slots, Craps – Casino Style, and BlackJack-21 Casino Card Game. These apps have featured prominently among the best casino games on App Store as well as on Google Play Store across multiple countries, with a trusted base of returning users. The duo believes that this particular arena holds a lot of potential and only requires the right set of players to go big and to capture the attention of untapped markets.
How Is The Pandemic Affecting Its Growth?
Presently, the mobile gaming industry is witnessing an all-time high as far as user count is concerned, owing to millions working from home amid the COVID-19 pandemic. But the stats – as far as social casino gaming apps are concerned – are extremely interesting. As the most famous casinos in Las Vegas remained shut for a better part of 2020, people flocked to social casino apps which strive to give the experience of the classic slot machines.
Although most of the casinos reopened in August and September, attendance remains at its minimum. This presents an opportunity for mobile game app developers to transform curious and casual users into staunchly loyal customers. And, being at the forefront when it comes to adapting to explosive shifts, Phonato Studios hopes to maintain its newfound impressive gains by dishing out new offerings and improving its existing online casino games.
Nailing this particular arena can be complicated as consumers are purchasing fewer games than they did earlier. However, the upside of this trend is that they engage with their existing library of games for a longer period of time. This has spurred companies to shift from one-time buy game units to building products that ensure a steady stream of revenue through recurrent updates for its active users. In such a scenario, their ability to hold the average consumer’s attention and interest will ultimately determine the success of a gaming company’s in-app or in-game monetization initiatives. That is why Raghib and Faisal believe in the cycle of continuous innovation for explosive growth in the industry and Phonato Studios follows this vision to offer consumers the best gaming experience.
About The Co-Founders
Once schoolmates and eventually college graduates of one of the top-ranking universities in India, Raghib’s and Faisal’s partnership goes back a long way. From organizing and winning college-level competitions together to deciding to collaborate on projects that they were passionate about, the duo set themselves up for success in the gaming and tech world right from the start. However, there was a brief intermission. Raghib went on to work for AOL and Faisal joined Google’s online marketing team right after college. But in 2009, they partnered up once more to kickstart their entrepreneurial journey with their dream project – RNF Technologies. Operations began in Bangalore, India, and now the company has multiple offices in India and the USA.
With years of experience to guide them and their love for entrepreneurship and all things tech, they hope to make inroads in their field. Raghib and Faisal have ambitious expansion plans for all of their pet projects. In addition to developing robust, user-friendly products through its casino games subsidiary, the duo strives to offer tech services to clients across 4 different continents. They are extremely enthusiastic about backing projects that they believe in and endeavor to offer a hybrid model wherein there is an equal focus on creating path-breaking products as well as making a mark in the IT services industry.
But that’s not all. Along with RNF Technologies and Phonato Studios, Raghib and Faisal also co-founded Prism Events, Inc., an events firm in 2018. The firm has already made a mark for itself by hosting conferences to cater to different industries, from healthcare, education, fashion, transport, construction, estate to agriculture, and finance. The duo hopes to provide a vibrant platform to stakeholders in these industries wherein professionals can explore growth, networking, and learning opportunities along with like-minded individuals.