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How expired landing pages kill your Google rankings

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A landing page is a page on a website that displays when someone enters the site by clicking on a link from another site. This page typically appears in a browser window that has been customized to display the particular content, product, or service offered by the company. A landing page can be used for advertising purposes and to collect information from potential customers. According to international SEO consultants, they are often used in conjunction with search engine optimization (SEO) techniques and pay-per-click (PPC) advertisements. Landing pages are an essential tool for marketers and for SEO in Sri Lanka who want to create awareness about their business or product online and convert visitors into leads or sales.


Websites often have to face the problem of outdated content on their landing pages, which can lead to a loss of visitors. A site that is not updated regularly will have a higher risk of being penalized by Google and other search engines. Google’s algorithms are designed to penalize sites with out-of-date content, and if you don’t update your website, you are at risk for losing your rankings on Google. The best way to avoid this is by creating a schedule for updating your website content.


Make sure that you stay on top of the latest trends in your industry and provide information that is relevant and up-to-date. The first step is to make sure the content is not just up-to-date but also accurate, relevant and high quality. You should also keep your content fresh by adding new information or updates on a regular basis.


You can use the following strategies to avoid penalties for out-of-date content:

  • Keep an eye on your competitors and be aware of what they are doing.
  • Update your blog posts with new research or data that relates to the post.
  • Update outdated information in your articles with more current data.


Expired landing pages can affect your rankings negatively, so make sure that they are dealt with according to a proper strategy and on time, before it affects how you rank on search engine results. Speak to an experiences SEO specialist today; they will be able to help you with whatever you need since these activities are also included in most SEO packages in Sri Lanka.


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