Cricket was massively popular in India but was gradually decreasing because of certain factors. Now test cricket is five day long while One Day Internationals are at least 8-9 hours long. The game failed to keep all the viewers intact because of its length. People lost interest and various cricketing boards were suffering losses because of that. Later, the T20 cricket game entered the market and changed the business completely. Even when T20 cricket was suffering for viewership in the fifth-sixth season of Indian T20 League, fantasy cricket arrived and changed the business altogether. Fans then were not only watching the game but also participating in the game by playing online fantasy cricket in India.
The reason behind the growth of these various fantasy cricket leagues is because of how popular Indian T20 Cricket has become. The Indian board deserves a lot of credit for branding it so well that the tournament is now valued in several billion dollars. Fantasy cricket platforms in India identified a possible business and the rest is history. More than 50 million users regularly tune in to play various leagues in different fantasy platforms. The gaming organisation has also done really well in order to keep up with the rising expectations. Many new formats like 2nd innings fantasy, Live fantasy and others were introduced and with that the fans responded really well and it became popular.
The main reason behind the rise of fantasy cricket is because the new users were also playing and weren't just the spectators of the match. They now make their teams by selecting their favourite players and winning loads of money from the platforms. So, at the end of the day, the users were really happy because of the opportunities and the rewards they were getting from various cricket fantasy apps. As people were turning up to be a part of this process and earn money in return, the Indian T20 League was also gaining lots of viewers as people now followed the game closely because their money's on the line.
Even after that, you can’t really say that two of them complete each other. However, one thing is for sure that the two of them really compliment each other. It is a combination that is bringing more money into Indian Cricket.
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