There are a lot of factors that need to be taken care of before any piece of content is uploaded online. Content marketing is not just a creative process but involves many technical aspects that are time consuming and repetitive in nature for content marketing teams to handle such as customer response, data analysis etc. Thus, AI is seen to be slowly filling in, completing such technical tasks so that the content marketing team can focus more on the creative part of the process of content creation.
There is no doubt that humans today rely on technology and everyday AI in every sphere of their lives. Be it ordering groceries, booking cabs or sometimes even simple communication. AI is everywhere and it is only growing. On an average, a total of 2.5 quintillion bytes of data is created every day and what is fascinating is that the same is only increasing with time. In such a scenario, it is important to understand how AI is reshaping the world of content marketing and what kind of an effect it has over it.
Customer Care Chatbot
One of the most common and most utilized form of AI is in chatbots of various companies with digital platforms providing services to customers. Customers require help and/or have grievances with services sometimes and instead of assembling a team of real humans to tend to such grievances, most companies prefer AI-powered chatbots that offer simple software solutions using machine learning and NLP to mimic human conversation. They not only eliminate the need of a large human workforce but also collect information and data from these exchanges with the customers which is used to make data-driven content.
Automated Content
Whilst AI is still not developed enough to replace content writers, what AI can do is collect information and assimilate the same faster than any team of humans. Thus, many news channels and platforms employ AI to get lightning-fast updates and news. This also allows their writers to focus on creating content that is much more complicated, important and time consuming whilst the AI handles the task of giving basic news updates.
Automated Posts
Every content marketing team has chalked out a social media strategy, a certain plan to approach and execute their content marketing to achieve their business goals. It involves making posts on social media platforms at certain set intervals (weekly, monthly etc.) and certain peek engagement hours (depending on the platform). Thus, there are many AI tools, that allow content marketing teams to schedule these posts in advance after which the AI tool takes care of posting it at the exact time after the exact interval. This tedious task involving such repetitive mechanical work is resolved by AI tools which in exchange helps the content creators to get more time to focus on the actual job of content creation. Certain AI powered tools even offer social media updates based on your performance and insights wherein you can insert your article URL and select a preferred length (word limit) for it and the tool on the basis of this generates social media captions.
Grammar Checks
All content written by a writer must be checked for its grammar and plagiarism before it being published. Traditionally editors take care of this but in the recent times, many AI tools have come into play offering such services of proof reading for grammatical errors and reflecting plagiarism in a particular piece of content. The sheer speed at which these AI tools can scan for such mistakes and in some cases even rectify them is unbelievable!
Content Strategy Research
One of the most tedious tasks for a content marketing team is to constantly research to analyze what kind of content renders good engagement. This task is extremely time consuming and there is still a possibility of human error. AI tools employed to research help analyze and recognize the type of content that receives good response amongst your targeted customers. Since AI can assimilate and compare data faster than any human can, this automatically becomes an excellent time saving practice.
It is abundantly clear from above how AI has an astronomical effect on content marketing. Whilst AI can never replace actual writers and their human ingenuity, what it can do and does, is make the lives of the content creators easier. It allows the teams providing content marketing services to focus on their creative process more than these mechanical and monotonous jobs which are also an integral part of it. AI in content marketing has proven to be a valuable tool which has actively helped in creating more effective marketing campaigns by providing undeniable support to the content marketing teams.
Thus, it can be said without a doubt that AI is not only complementing human efforts and making more time for creators to create, but in doing so, it is reshaping the world of content marketing!
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