Since voice searches are longer than written searches, your business must include long-tailed keywords and keyword phrases. For example, a person searching for a family law firm might write, “divorce lawyers Illinois” and if they’re using voice search, they might say, “Hey Google, what’s the legal grounds for divorce in the state of Illinois?”
Another quick note on proximity-based queries. People that use voice searches to say, i.e., “lawyers in my area” will likely not be in need of a lengthy explanation or description of the lawyers that are serving in their vicinity. After this type of voice search query, SERPs do not give the user all the information they receive on a regular SERP. They instead get something called featured snippets and are provided boxes that show the most important information. This is yet another example of how search engines are starting to understand queries on a more contextual level.
Where do the majority of voice searches happen?
The majority of voice searches come from mobile devices. According to Google, more than a quarter (27%) of the global population uses voice search on mobile devices. This may come as no surprise since typing on small devices isn’t the most convenient for users, especially when they need to use their hands, such as when driving. Again, this implies that the content you provide on mobile apps, websites, and social media should all follow the natural conversational tone of voice.
On mobile devices, the voice search and voice command may quickly turn prospects into clients. This is partly because voice search on mobile is quick and fast-paced. Those who make their searches in this way are usually busy doing something else and want their own digital assistant to help them out with information or other basic tasks. Such actions could be things like calling, scheduling, taking notes, and writing an email/message, and they are possible with a simple “Hey Siri” or “Hey Google.”
Besides your content, you can optimize your GMB (Google My Business) for mobile devices. GMB covers key elements like reviews, maps, hours of operation. By making sure all your information is on GMB, you can capture the audience that searches over voice for basic information like, “What time does _____ open?” Or “How can I get to ______?”
Bonus Best Practice for Voice Search!
While voice search is definitely advantageous, people have concerns about their privacy. The younger audiences are increasingly more aware of the privacy implications smart home devices have. This can especially be the case for clients dealing with private legal matters.
What can you do? Make sure you are transparent and accountable. Provide necessary information, updates, and answer questions without putting any of your client’s data at risk.
A new way to interact.
As smart technology and devices continue to get smarter, you must be able to adapt in order to remain relevant and create the best customer experience for your users.
Voice search brings new opportunities to the market, and your business shouldn’t wait for competitors to jump on the bandwagon. Get a head start. Learn how your business can enhance its user experience today.
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