Summary
The new year calls for a fresh strategy in the digital marketing arena. Wondering how to create it? Let the tips covered here guide you through the process and help you achieve maximum online presence in 2024.
Introduction
It’s a new year and a shining opportunity to reshape the promotional approach to maximise the outcomes of digital marketing. It’s more so because of the ever-changing interactive behaviour of people, which leads to the key trends of 2024. If you have successfully made it this year, you are going strong. However, there is no guarantee that your business will remain to stay afloat. Digital marketing is a dynamic field, and adaptation is crucial.
Out of the blue, it’s never possible for a business to work towards achieving online visibility. It’s only under the guidance of a digital marketing company that a startup, SME, or MNC moves closer to its promotional goals. If you are not ready to expand your budget to accommodate the expenses, then adhere to the tips enclosed in this article.
Expert Advice on How to Plan Your Digital Marketing Strategy for 2024
Get ready to read through this guide, which explains how to create a digital marketing strategy.
Create more short-form videos
The most common examples of short-form videos are those posted on Facebook, YouTube, Snapchat, and Instagram. These work great, as people who are always on the run enjoy them. No wonder they are trending and businesses that have invested in them have reaped significant benefits. X is also seeking opportunities to push such content into the newsfeeds of subscribers.
The most challenging thing about such short-form content is making it engaging. Thankfully, resources like TikTok’s Top Ads listing have you covered with the best-performing branded content. The added advantage lies in the platforms themselves, as they are equipped with generative AI tools to simplify the creation of video clips. Only text prompts are needed.
Make the most of messaging
People are moving from public to private sharing in DM groups. It’s evident from this trend that digital integration is gradually changing. Only trusted brands with respect for DMs can leverage this opportunity to build a valuable connection channel. Once potential customers grant access to their inboxes, businesses can expect their messages to be read, leading to brand awareness and more engagement.
Start by inviting people to sign up for exclusive offers. You may also encourage them to share private deals with friends and practice a non-intrusive messaging cadence. Also, maintain relevance through hyper-segmentation.
Explore alternative platforms
Let’s assume you have been using the X platform, and more so because big players have a lower presence. However, it’s time to rethink your strategy in 2024 and include niche social platforms on your radar. Consider Reddit to refine your ad options, Pinterest for its massive 400 million active users, and Snapchat to connect with youngsters. Threads is equally significant and act as a nexus for brands looking to create organic brand awareness. Go on and experiment with them to seek new opportunities.
Test a range of generative AI apps
Of course, a digital marketing company in UK will never advise you to replace creativity with outputs from AI, but keep it handy to cover elements of various processes. After all, generative AI is the latest trend, and the wisdom lies in leveraging it to improve business processes. You will be surprised to learn that it has actually expanded to video and audio creation, with significant strides to expect in these areas this year.
So, what should businesses do? Leave the creation of concepts to humans, but gain an advantage from generative AI. Begin with LinkedIn Learning, enrol yourself in various AI courses, and make the most of freemium plans.
Brush up on your knowledge of AR and 3D object creation
Digital interaction is gradually moving towards immersive environments. AR, the metaverse, and VR are a few examples to name. Isn’t it evident from the fact that kids nowadays spend all their time on Roblox, Fortnite, and Minecraft? These are all immersive gaming worlds that keep them engaged. Businesses can definitely take a cue from the current trends to understand the latest AR tools and create 3D versions of their products to represent themselves in new spaces.
A lot of trends are emerging in the digital marketing realm, and brands need to ride the wave to stay ahead of the game.
Author Bio
Working at a digital marketing company has been a boon for this author. She has learned a lot about the concepts of UGC campaigns, chatbots, shoppable posts, augmented reality marketing, and progressive web apps. However, she chooses to educate her readers instead of keeping the information to herself. This is what sets her apart from other authors online.