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A shipping strategy is the most important part of an eCommerce business. To manage the shipping operations in a streamlined manner you need the best shipping solution. It has a direct impact on the sales, profit, and growth of your business. Studies show that customer satisfaction depends mainly on two factors, the quality of the product and pre and post-purchase services provided by the company.
Customers do not like unwanted delays in product delivery and are more likely to remain loyal if they are satisfied with the services provided. Therefore, it is recommended that you employ the best eCommerce shipping solution for your business. Here are a few tips that may prove helpful while choosing the best eCommerce shipping solutions.
Shipping Cost – Customers prefer the Free shipping tag on their purchase, although it puts an additional burden on the seller. Some eCommerce couriers provide a flat rate if all the parcels are somewhat similar in size. The calculation of shipping cost largely depends on factors such as parcel weight, size, country of origin, the destination of delivery, insurance, etc.
Delivery Time – This is the most important aspect of eCommerce shipping solutions. When customers buy multiple products, sometimes they arrive together while they may be dispatched separately. You need to assess the preference of your customers keeping in mind the cost factor too. Some shipping services allow products to be shipped to multiple addresses. Weigh all the pros and cons and decide accordingly. Remember, not using a carrier who delivers quickly can negatively impact your business and lose loyal customers.
Product Tracking – A tracking service builds confidence among customers as they can easily monitor the delivery process. The customer is notified in real-time about the whereabouts of the package and its expected time of reaching the destination. They can see the location of the package at all times. An ideal shipping service should provide a tracking facility.
Track record - Take care to check out the carrier’s track record before hiring them. Does it have a good reputation? Is it reliable? You can conduct a background check besides checking out the customer reviews to learn whether they have any history of lost or delayed packages or not. Some shipping services offer many additional benefits that attract customers.
Parcel size - The type of shipping services you employ depends on the size of the parcels that you generally ship. Consider the size and weight of your parcels before finalizing the shipping services. Some shipping services have certain restrictions regarding the weight of the product. Shipping larger products may require additional shipping charges or special pricing. It is advisable to go through the restrictions and other guidelines minutely to avoid any inconvenience in the future.
Location - Location is another factor that should be considered for shipment purposes. Local carriers are known to offer discounted services. If the parcels have to be shipped outside the country, it becomes a necessity to combine both national and international carriers to ensure safe and timely delivery of the package. In the case of international shipping, try to employ a local agency of that specific country.
Conclusion:
The success of your business depends on a foolproof eCommerce shipping strategy. Keep the above points in mind while hiring a shipping service to ensure customer satisfaction.