Congratulations! You have a new customer who is ready to sign up for a subscription. The next step in their journey is providing all the information you need to get their subscription up and running. From pricing tiers and custom plans to name, address, and payment details, the sign-up process can often feel time-consuming and sometimes confusing. You don’t want to lose your new customer at this stage, so you must create a smooth sign-up process. Your recurring billing model means it’s important to maintain a positive relationship with your subscribers, and signing up for a subscription is the first step in developing that connection. Here are four tips for creating a smooth sign-up flow for your new customers.
Keep a Progress Bar at the Top of Each Page
This may seem simple, but it is a feature that can instantly help build the relationship between your business and a new subscriber. A progress bar that shows how far along the customer is in the sign-up process and how far they have left to go is an easy way to show that your business values transparency. A seemingly endless flow of forms, on the other hand, can be frustrating. With a simple progress bar, subscribers can know what to expect, and their experience can be that much less stressful.
Only Require Essential Information in the Initial Form
You don’t want to overwhelm your new subscriber by asking for information that isn’t relevant to their purchase. They might get scared away if you try to have them answer too many different questions and fill out unnecessary forms. Take a curated, online news subscription service, for example. They might want to ask new customers about their interest to recommend relevant articles on topics that each individual customer has expressed interest in. Or, they could ask new customers to fill out a survey about other news outlets they have enjoyed to get an understanding of their customer base. But are these questions essential during the sign-up process? Perhaps, they could be better left for a follow-up email. It’s all about determining what information is essential to begin their subscription.
Make Sure the Screen Is Clear of Extra Information
You want to make sure your sign-up forms are as simple as possible. Partner with a subscription management and billing platform that allows you to integrate visually pleasing forms that are easy to understand. Banners, upsells, and extra links are better left for other pages. Not only does a simple form of necessary information make the process easier on the customer, but it also helps avoid any mistakes. It can be easy to input the wrong address or phone number during a long or tedious sign-up process. Make it easy to stay on track with a focused design.
Don’t Be Afraid to Have a Little Fun
Once you have implemented these first three tips, you can experiment with fun and light-hearted additions that make your sign-up process unique. You might include a pun about your business on the confirmation page. Or you can make the address examples be for entirely fictional places. You can have doodles on your progress bar to represent your customer. There are so many unique ways to stand out, even after simplifying the subscription process. Most importantly, keep each step simple and straightforward, but don’t be afraid to sprinkle in a bit of humor here and there.
About Recurly
When you want to take the next step in growing your subscription-based business, choose Recurly. Subscription services have exploded in popularity over the past few years, and Recurly can help you manage every step of the recurring billing process. Their subscription management and billing platform has been a leader in the industry for over a decade. They have helped manage over 40 million subscriptions and can provide that same expertise and service for you. With Recurly, you gain access to a range of smart tools and data-driven insights that can help you scale and increase lifetime value for each customer. Whether you want to run a churn calculation or implement a new pricing model, discover how Recurly can help you achieve success in the world of subscriptions.
Build a smooth sign-up process with the help of Recurly at https://recurly.com/
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