In today’s digitized world, every business needs an online presence to succeed.
According to data collected, 76 percent of customers first search for a business online before visiting it physically. Businesses need to use local SEO strategies to improve their chances of reaching their target audience.
However, it’s not as simple as simply writing blogs and making social media posts about what you offer. You need professionals from a reputable white-label SEO company to help your business reach new heights very strategically.
What Is a White-Label SEO Company?
As opposed to ordinary SEO services, a white-label SEO provider provides digital marketing solutions to companies without taking credit for the work they do. Their services include web design, SEO content development, keyword research, reputation management, social media marketing, and more.
As the white-label SEO reseller takes over your search engine optimization aspects, you’ll be able to focus on more pressing business decisions.
Before you choose a white-label SEO provider, there are some things you need to consider. These include:
Check Customer Reviews
Customer reviews will give you a good idea about what it’s like to work with this company.
Check the agency’s website and social media profiles for positive and negative reviews. This will enable you to see their performance with other agencies, including what the customers think and feel about the work done by the white-label SEO reseller.
If there are more negative reviews than positive ones, it’s probably not the right choice.
While you’re checking the reviews, go ahead and see a few of their past projects. It’ll give you a glimpse of their work and their SEO techniques.
Look at its Reputation
The company’s reputation says a lot about them. You want to hire an SEO to provide that is well-reputed and trusted. They should keep their deadlines and deliver high-quality work.
Dig around to check out how credible the white-label SEO company is. If the agency has been there for a while, you’ll find enough track records and reviews to help you determine how they fare in the market.
Pay extra attention to their portfolio and client base. If they’ve worked with well-known companies and clients, they’re probably trust worthy.
Go the extra mile by reaching out to their past clients. Their feedback will clear your doubts about the firm.
Consider the SEO Tools They Use
The agency you’re opting for should use top-of-the-line SEO tools to get their work done super efficiently. Reputable companies use the best SEO methods and tools and offer a range of services tailored to your business’s SEO needs. The more services they provide, the lesser delays you can expect.
Take a Look at Their Website
Their website will speak a ton about the quality of service they provide. If they’re as good as they say they are, their site will be optimized, organized, and visually pleasing. Browse through the website and see how smooth the interface is, how easy it is to navigate, and how fast the web pages load.
Their site will be a reflection of what you’ll get too. This is where you see where their online visibility stands and whether they’re using their SEO abilities for themselves as well.
Check Their Turnaround Time
You also need to find out the pace at which this agency gets the work done. You don’t want to hire a company that constantly misses deadlines and delays the work since your brand’s reputation depends on it.
Usually, it takes around two weeks to deliver results. A company that promises overnight wonders is probably not reliable.
To learn how fast their turnaround time is, notice how timely their feedbacks are. Transparency is crucial. Know the processes that go into their operations because getting involved with a company that uses shady techniques under the ruse of superfast services will eventually mess up your online visibility.
Check Their Pricing
Cheap does not always mean good, especially when it comes to hiring an SEO reseller. Remember that good white-label SEO services will not be cheap. These professionals have a ton of experience in the field and knowledge about the best practices, including using top SEO software.
Notice Their Customer Service
A dependable company will provide stellar customer service. Notice how fast the white-label SEO provider responds to you. They must have the necessary expertise and a hands-on approach to provide the instant technical support you need.
You don’t want your clients to be left hanging for answers.
The white-label SEO company should be ready to answer your client’s queries, set up meetings, and send out help when the need arises. Any reputable agency will understand the importance of exceptional customer care.
See their Track Record
You want to work with professionals who clearly understand what is required and how to meet deadlines. Ask them to show the SEO strategy they use, the frameworks they follow, and the results they can show.
Avoid falling for companies that claim to know the ins and outs of SEO but can’t back up their claims.
Review Their Work Closely
If they’re providing you with samples of their work, or if you can check out projects of the companies they’ve previously worked with, pay attention to their practices. Make sure the content is readable, valuable, and search-optimized. It should contain the target keywords and must follow Google guidelines.
Keep an eye out for grammatical and punctuational errors, keyword stuffing, and fluff content.
Check If They Provide Progress Reports
A dedicated white-label SEO service will give its clients progress reports. These timely updates will show that the strategies are working and that you’re not wasting valuable resources on them. SEO reports will help you see what needs work, whether you and the agency are on the same page, and how far you’ve accomplished your SEO goals.
