Are you having difficulties selecting keywords for your website? Or maybe you are conflicted about which of the keywords are best for your content. Identifying and choosing effective keywords might seem difficult at times, but it is not. There are various ways that you can find keywords that are effective for your SEO ranking, whether your business is small or a huge brand. The way to identify these keywords is similar.
- Commercial intent
Keywords are categorised into two types; commercial and informative keywords. Commercial keywords are keywords when they have an intent to buy a product. Informational keywords are keywords people search for to learn more about a given topic or search for a quick solution to their problem. Identify which types of keywords you want. Do you want one that sells your products or one to give your customers information about your product? Once you have decided which keyword type you require, conduct keyword research.
- Keyword research
Search will help you identify the phrases your clients or target audience uses to search for your products or services. It will also help you strategise on how to use the keywords in your content.
- Competition’s keywords
It is good to know what keywords your competition is using. Suppose your competition is a bigger brand, the better. The keywords and phrases they use will help your brand establish and identify the most effective keywords. You need effective keywords, right? Use this analysis to your advantage.
- Client or visitor’s search
On your website there is a search bar, right? You can use this to identify exactly what your visitors were searching for on the website. Use their lists to create keywords, phrases and content that they need.
- Use your knowledge about the brand
Hey, you, the owner. You know why you established the brand. So think like you are a client who needs your services. What kind of phrase would you use? What would you search on the website? Use this to find effective keywords.
If you need assistance or guidance when it comes to SEO, the team at Anchor Digital is here to help. We specialise in all things SEO, so we’d be happy to help your website rank on Google. Visit our website to see the range of services we offer or contact us for more information.