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How to Follow Up On Real Estate Leads. As a real estate agent, you know following up on leads is crucial to building a successful business. But how can you make sure you’re following up effectively? Here are the best ways to follow up on real estate leads:

  1. Respond quickly: Let’s say you receive an inquiry from a lead via your website’s contact form.


  1. Personalize your approach: When you follow up with a lead via email, start by addressing them by name and referencing any information they provided in their initial inquiry.


  1. Use multiple communication channels: If you’re having trouble reaching a lead via email, consider following up with a phone call or text message


  1. Provide value: Let’s say you have a lead who is interested in buying a home in a specific neighborhood.


  1. Be persistent but not pushy: If you’ve followed up with a lead a couple of times with no response, it’s important to stay top of mind without being too pushy.
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