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The objective of referencing is obviously to obtain qualified traffic, but it is not the only method. When starting a new site in a competitive sector, positioning yourself on the first results can take a long time. It can therefore be interesting to implement other techniques to bring traffic to your site. Even if the traffic coming from natural results must remain the majority (on average 1 visitor out of 2 comes from a search engine), these complementary webmarketing techniques must be taken into account.

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Here are the most used web marketing techniques: 

Google adwords

This is Google's advertising network, which allows you to include your site in the sponsored portion of the first page results. You pay for each click generated. The amount you are willing to pay per click depends on you: the higher the price you give, the more your ad will appear in the list of ads. This can range from a penny to several tens of euros, depending on the competition on the keyword.

An Adwords campaign can be interesting in several cases: to position yourself quickly, to compensate for a bad position in the natural results, to position yourself on a very competitive demand, to position yourself on an event-driven or seasonal demand, etc.

Content marketing

The idea is to write articles on a subject related to your site, and to publish them on free article sites, on participatory blogs, on blogs accepting guest blogging. Your articles carry a signature, in which you can indicate a link to your site. This allows you to promote your site, get visits, as well as SEO Services backlinks in Lahore.

Social Networking

Facebook, Twitter, Pinterest, Scoop.it, Google+ … Social networks have become essential tools for the promotion of websites. Many companies have their dedicated pages on these networks. It is an important source of traffic, especially for information sites that regularly create content (content to be relayed on social networks).

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Social Media

YouTube has become an ideal web marketing platform for viral marketing, i.e. marketing propagated by users, focused on buzz (e.g. a funny video, a drop, etc.). In addition to being a source of traffic, Youtube, for highly watched videos, can also be a source of advertising revenue.

The forums

They can be used in 2 ways: to get new links (some sites allow you to put urls in your signature) as well as visits. For example, if you are the owner of an insurance brokerage company, you can go to forums on this subject and answer questions from Internet users (while discreetly promoting your business).

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