Getting featured in a magazine can instantly take your business from zero to hero. It doesn't matter whether you're a new startup or have been in the industry for a decade—when the audience sees your brand in a popular magazine, it becomes an established brand in their eyes.
It's no wonder that most brands strive to get their campaigns featured in magazines suited to their niche. If your brand is to get featured in a magazine, it must earn it—but we've got you covered.
Here's how to get featured in a magazine:
Step 1: Embrace a Brand Identity
Business concept magazines love talking about interesting brands doing something different—something creative. What magazines don't like are brands that have no stories to tell. The first step on the road to getting featured as a brand is to embrace a unique brand identity and consistently stick to it.
Step 2: Focus on Your Unique Niche
Embracing a brand identity doesn't mean you have to launch huge campaigns for it. You just need to focus on the elements of your brand that make it different from others. Everything about your brand— including your logos, slogans, and posts—should be true to your brand identity.
Step 3: Improve Your Online Presence
No magazine is going to embarrass itself by featuring some unheard-of brand by Tom, Dick, or Harry that no one can even look up. Having a good, consistent online presence is essential for getting featured in a magazine.
What does this mean? For starters, you need a professional website that describes your business, brand story, mission, and aim, while supporting your brand identity. For many people who'll read your feature in the magazine, your website will be their first direct interaction with you. Your website is where you'll make or break your image. You also need to build a social media presence to market to future customers.
Step 4: Request to Get Featured
Once your brand is ready to go, visit the website of the magazine you want to get featured in and file a request. If you've done your branding right so far, it's likely they'll accept you.
If you're a woman entrepreneur looking to get your brand featured, Hustle Mama is just the magazine for you. Hustle Mama is a women's entrepreneurship magazine with more than 30,000 news, business stories, lifestyle articles, and other featured articles on women-owned businesses. The magazine also has articles on tips for women entrepreneurs. Think it's time for your big break? Visit Hustle Mama Magazine and get featured!
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