When doing keyword research, there are a few key factors to consider: keyword search volume, competition/difficulty, and eligibility.
Keyword Search Volume
When searching for keywords is one of the great factors you want to look at how many people are looking for a keyword. The higher the number of keyword searches, the more targeted your audience will be.
Many keyword research tools will show you the number of keyword searches you performed in the past month and each month in the past year. Keywords are usually very different when it comes to volume, some keywords are set very high and some are low.
However, the height of the keyword will have a lot of competition to balance it, which is the so-called weight of the keyword. Although you will be tempted to look for words with the highest volume because they are the most searched, you do not have the same rights as the first.
That’s why we recommend that you search for keywords in medium to medium volume so you can find them easily.
Eligibility
This is about words that will take your content from the target audience.
For example, if you own a pet store that sells dog products to pet owners there is no reason to put your page in front of cat owners even if they are pet owners.
Importance depends on the accuracy and specificity of the words you choose, so keywords such as ‘’ pet owner ‘’ may set the volume level but are not specified enough to use them.
However, in conjunction, the keyword can work on your page and rank higher in search engines but may not produce the results you want. Sometimes, keywords with very high search results can be misleading.
For example, not everyone who types the word ‘’ iPhone ‘on Google wants to buy it.
If you sell iPhones and decide to identify that as a keyword you may end up not selling at all because the name is too broad. This is where the ‘’ ‘long tail’ ‘keywords come into play.
Long Tail keywords are like phrases that help narrow down your audience, for example instead of going to “ iPhone ‘’ as a better keyword and ‘’ iPhone x cost ‘’. Someone who wants to pay for an iPhone might want to buy someone who wants a much wider iPhone ‘’.
So, in short, phrases often produce better results than direct keywords. Note that punctuation can change the meaning of a keyword and how it interacts with related words.
Competition
This refers to the average number of people in your niche who use the same keyword in all live and paid searches. As you can probably guess the keyword is hard to compete with when major brands and pages already established in your industry use it.
That’s why we recommend striking a balance between keyword volume and SEO complexity as this will determine your rating ability. It will also determine the cost of key CPCs if you intend to use paid traffic.
Additionally, keywords can be sorted by region, which means you can target audiences by location. This is especially helpful if you have a local business, you can easily narrow your search to a specific country, city, state, or local area.
The Google Trends tool for example allows you to narrow down your search to low-end locations. You can also search for keywords by season. There may be a spike in some keywords during the holidays or the summer months.
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