YouTube is always get more YouTube subscribers and changing. The days of funny cat videos and dogs on skateboards are long gone. Today, marketers can also use YouTube.
More video is watched each day on YouTube than on Netflix and Facebook combined—more than 1 billion hours.
1 billion hours of video are watched on YouTube each day. But here's the kicker: YouTube is used by 62% of businesses to post video content, which is insane!
That's crazy awesome for you, as YouTube is a very effective business tool when used correctly. However, you need more free YouTube views in order to increase sales.
Learn 18 ways to increase your sales, build your brand, and get more views on YouTube in this article.
But first, let's talk briefly about creating a YouTube video.
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Get started selling online right away with Shopify. Sign up for a free trial. How to Make a Video for YouTube. Plan Your Video. Before you start making a video for YouTube, you need to plan what you want to make. Create a storyboard that outlines each video scene or section. Plan where you will place calls to action in the video and think about the message you want to convey to your audience. Because you need people to want to do something after watching the video, this is important.
Write Your Script Start writing your video script based on your video plan. Make an effort to keep the language relatable to your audience and appealing. Don't use too many technical terms if your video is for beginners. To establish credibility with your viewers, include industry-specific terms in any in-depth YouTube video you produce. Try not to make a long content if your storyboard is short as it will mean a ton of waiting on evaluates that won't make for a decent review insight.
Create a Shot List Having a shot list will encourage you to consider the smallest details, such as the direction of the lightning and where the camera should be placed. When you finish writing your script, be sure to make one. It ought to include everything that lends a sense of direction to your production, such as the camera setup or the necessary action or dialogue for each scene.
Organize Your Scene Is your video going to be live-action, real-time, or animated? When creating your video, what kind of props will you need to keep your YouTube followers engaged throughout? Because they will assist in making your video appear more professional, it is essential to respond to these questions. Make a branding investment to enhance the background of your videos and thumbnails so that they appear of the highest possible quality.
Prepare for the Real Thing If you're going to be starring in the video or just directing it, it's important to get ready and practice before the real thing. When it comes to making a YouTube video, the devil is in the details, so practicing will account for everything that could go wrong while shooting.
Edit Your Video After a few takes of each scene, the magic begins: you can begin editing your video to remove inconsistencies or scenes. Make sure that each line sounds natural here, and remove lines that don't fit the video as a whole.
Upload Your YouTube Video You can upload your video to the YouTube platform with a title, tags, and a description for your audience. Your audience will find your video easier if you do these things. You can make a playlist and add it to this if you intend to make multiple videos on a particular subject. Consider including captions and cards in your video to assist viewers in better navigating your channel.
[Another Pro Tip] Try Going Live and Talking to Your Audience in Real-Time After You Have Enough Experience Making Videos Give your audience the best possible viewing experience and respond immediately to their questions.
How to Get More Views on YouTube Now that we have that out of the way, let's get right into how to get more views on YouTube.
1. If your videos aren't good, it doesn't matter how many hacks or ads you use. Create compelling content. Therefore, how can you produce compelling content that will increase YouTube views? Well, making “how-to” videos is one of the best ways:
How-to Videos Create videos that meet the needs of your ideal customers by first determining what they most want to know. Is this effective? I bet so. Graham Cochrane, the creator of YouTube, focused on creating instructional videos, which resulted in 51 million views.
How-To Videos on YouTube Cochrane comes up with ideas for videos in the comments of his social media posts. He asks his community what topics they would like him to cover if that fails.
Isn't it easy?
“An amazing thing happens when you ask people what they need and want, and then go and make it for them, they think you read their mind,” Cochrane said. Bottom-line: Create content on a regular basis that addresses the requirements or problems of your ideal clientele. It is the best strategy for increasing your YouTube views and building a devoted following.
2. Encourage Subscribers Have You Heard the expression “Your best new customers are your old customers”? To put it another way, retaining customers can be an effective strategy for expanding your company. The same is true for views on YouTube.
Because gaining subscribers will increase the number of views on each new video that you release, one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe. How can viewers subscribe to your content?
Simply asking at the beginning and end of each video is the most effective method!
Subscribe to Your YouTube Channel But don't just ask people to subscribe to your channel. After they click “Subscribe,” make sure you also remind them to turn on the notification bell.
YouTube Notification Bell In this manner, once a viewer subscribes, they will be notified whenever a new video is uploaded. Developing your supporters is indispensable to getting all the more free YouTube sees, so begin requesting that your watchers buy in at this point!
3. “Top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%,” according to YouTube's own statistics, “create playlists to keep people watching.”
YouTube Playlists: What makes playlists so effective? Auto-play. When the videos just keep playing, it takes effort to keep your attention from the ones you're enjoying. In point of fact, a cognitive bias known as “loss aversion” is at work.
According to loss aversion, the pleasure of gaining something equivalent outweighs the pain of losing it by a factor of two. For instance, loss aversion suggests that people will put in twice as much effort to win $100 as they will to keep it. Auto-play utilizes misfortune abhorrence for rethink what is going on.
The inquiry is no longer, “Do you want to actively click play on another video enough to watch it?” Presently, the inquiry is, “Would you like to quit observing to the point of effectively clicking endlessly?”. It's subtle but effective, and if your content is good, viewers will frequently continue to watch. Additionally, playlist titles provide an additional opportunity to target keywords, which can help improve search rankings.
The easiest way to make a playlist on YouTube is to go to each video you want to add and click the “+” icon under it.
Add Video from YouTube to Playlist After that, you can either make a new playlist or add it to an existing one. Make a playlist of your best content and start promoting it right away to increase your YouTube views!
4. You can use end screens and cards to promote other videos and increase the number of views on your own videos on YouTube. To begin using these features, you will first need to verify your YouTube account. Click “Creator Studio” after clicking your profile picture in the upper right. Click the “Status and features” tab next:
You can view and configure additional YouTube channel features on this page, YouTube Creator Studio. Let's now take a closer look at the cards and end screens.
An end screen is a dedicated frame you can place at the end of your videos to highlight calls to action and wrap up the content.
You can set cards to appear at any time in the video. You can set these to take viewers to a different video or playlist, or you can make a poll card to ask viewers what they'd like to see more of (remember tip number one?).
Go to the Creator Studio, select “Videos,” then “Video Manager,” to add end screens and cards to your videos. Click “Edit” when you have located the video to which you want to add the end screen card. When you're on the video manager page, you can add end screens and cards by tapping the menu things at the highest point of the page: