Answering a hot burning question, creating a connection between customers to a product and providing a smooth link- What is the most thing between all? They all provide an advantage of Google’s first search engine results page (SERP).
To acknowledge searchers, if your site is at the top page on Google search results, you get lots of traffic and loads of visibility. It’s every company’s main aim to have a very strong online existence and always intended to have one. Now, things have changed when we talk about Google, and a web page also gets judged through sophisticated algorithms. Getting your Google pages ranked and bang the competition; then you are the prime choice in SERPs.
But the question to be taken into consideration is as to how to get to the top page on Google search results? Answer to all is Search engine optimization (SEO); to get your page ranked and to have maximum returns for your site.