Welcome to Google Zoo, where you will discover two common creatures: Penguin and Panda. These almost caused trending ripples in the internet industry and left all website owners in a state of surprise. In reality, these two methods of Google have led many sites to downgrade many sites for the purpose of cleaning up the trash from the web. Most sites have all but disappeared and are suffering a significant impact on their natural visitors and disrupting their business.
Are you aware of Google Panda and Penguin updates?
Google is on a cleaning mission; that's why he designed Penguin and Panda. Its main purpose is to get rid of unwanted material, but you need to outline some recommendations about it. Google Panda is the best known, as it has been a year since it came on the web. This penalizes the suspicious low-quality website and gives it a low SERP position. On the other hand, Google Penguin doesn't like unnatural linking and spamming.
Every inbound web link to a web page improves reliability, but some website owners try to control search engine results by unnaturally directing visitors to their web page. Post Panda updates, many website owners thought SEO is dead and not suitable. But that's not true, as Google has prepared and detailed a series of recommendations that sites should follow to achieve great SERP rankings.
Scenario before updates
Before 2011, industry value and SEO were important aspects, but not the only aspects determining the ranking of the web page. With the release of updates to Panda, things have changed drastically. Even a poor-quality article can slow down the ranking of your web page. For example, if you're composing a visitor post that doesn't contain good content and inappropriate search terms, there's no point. Website owners need to create the right material technique and distribute search terms evenly.
Why have guest blogs become important?
There was a time when visitors who put together a blog didn't get this weight, and people just wanted to do link building. In this way, the website owner has started building a link farm, which consists mainly of independent sites. When Google made a change to its criteria, most sites were sanctioned and this had an impact on their ranking. He began to recognize sites that contain relevant and meaningful material. In this way, visitor content has become a way to get great SERP positions for website owners.
Today, guest posting plays an essential role in SEO and has become a formidable tool; but if you think it's a waste of resources, you must be an internet newbie. You must be wondering why you should post material on another website?
First of all, you need to know what visitor blogging is? If you make an unpaid post and put it on someone's website, it's called guest posting. Usually, this is done to get contextual hyperlinks. You can get great backlinks, once you plan the SEO technique. This will increase your popularity and give you visibility on the internet in the blogging world.
What effect can it create?
If you have a blog, you can ask your visitors to write guest posts there. You can accept articles if they are unique, genuine and SEO optimized. It is completely absurd to think that the world will discover you on its own. You need to send targeted visitors to your webpage and guest posting can make your website known on the internet. There is no doubt that this is one of the best ways to build high-quality backlinks. It doesn't matter if you are a large or small business, guest posting will take your web page to the next level. It also helps build the power and popularity of your engine optimization. Even without investing in special SEO techniques or resorting to link building, your web page can achieve a good position in high search engine rankings.
Every successful guest post you publish should impress readers' minds. They should be able to remember this for years and that's how you build your profile and the reliability of your membership. You can tell people that you are sincere and trustworthy. It is also an opportunity to improve brand awareness and visibility. You can connect with other blog owners and find out what others think of your writing.
