I'd be a millionaire by now if I had a dollar for every time my Gen-X colleague teased me about my deodorant. Things that we millennials enjoy (Starbucks, Instagram, Snapchat, pop music) aren't interesting enough for Gen-X. It's because we were both raised in different eras, which is fine.
The question then becomes how to bring these two generations together, each with their own set of interests. The plant currently has a large number of Millennials and Gen Xers working together. This implies that both generations will be present at the same conferences, meetings, and events.
It makes event planners' previously delicate job even more difficult as they try to think of new ways to engage and involve both of these groups at their events. Let's look at five strategies for involving millennial in your next event. Before we get into the methods, let's wait. Let's talk about it! What does it mean to be a millennial? Or, more simply, who are millennials? People in their late twenties or early forties are referred to as millennials. A millennial is someone who was born between 1981 and 1996.
Utilize the Millennial’s Obsession with Mobile-Phones
It's no longer a secret that millennials are addicted to their phones, but rather than criticising this behaviour, why not capitalise on it?
There are a variety of methods for incorporating mobile phones into your events. The first and most obvious method is to create an event-specific app. Provide promotional offers on those apps, keep your app users informed about the event, and start a subscription-based membership where members will receive benefits such as early access to information about upcoming events, monthly gifts, and so on. Another method is to use QR codes intelligently. You can place your QR codes in specific locations and provide the convenience of having all of your information in one place.
Social Media
Millennials are as engrossed in social media as they are in their phones. Even before saying their prayers, they make sure to send a photo of their dinner to all of their contacts. They spend more time on social media than they do in real life. Event planners can take advantage of this obsession by creating a social media page for their event and posting frequently. Create a YouTube channel and hire a few social media experts to help you rank your content and expand your audience.
Involvement and Interaction
Simply providing information at your event will not be enough to pique the interest of millennials. It's because millennials prefer to participate in any activity and are uninterested in simply watching. They want to feel like they're a part of the events and have a sense of belonging.Millennials can be involved in your event in a variety of ways. One of them is polling in real time. Ask a question with two or more possible answers and let the audience vote to see which option receives the most support.
Tags:- Millennial Friendly Event, what is a millennial, Millennial
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